Mumbai, May 27, 2016: Young Adults, spread across different locations in India are now investing more in a healthy lifestyle. They are increasingly starting to associate their well-being with good health and are doing more in a delightfully fashionable way.
A new research shows that energy jewellery, which has natural healing properties, is a new fad amongst Indian youth. Energy Jewellery is not just a preferred get-up in the metros but also for youth from tier 2 and tier 3 cities who are finding tremendous value and benefits in wearing fashionable energy jewellery like Energy Watches. The bold and the beautiful, the young and the elegant, the fit and the energetic, vibrant youth of India are acceding to the demand of accessorizing health now.
These are some of the findings recently concluded by Aarogyam Energy Jewellery, world’s biggest energy jewellery store in its first proprietary research report titled ‘#HealthyFashion’.
It is also interesting to note that young men and women are increasingly becoming more driven by the idea of fitness with inimitable style. More than 72% purchases of Energy jewellery comes from the age group of 18 – 35 years. Interestingly, 98% of Energy Watches are bought by the same age group.
In Metro Cities, the share of youth into purchase of fashionable energy jewellery goes up to 77%. Says, Brijesh Yadav an IT professional from Mumbai: “Aarogyam Energy Watch has helped me stay healthy by aiding me combat my hectic lifestyle by regulating my fluctuating blood pressure. What’s more because of the availability of varied exquisite designs it offers people like us a fashionable option to flaunt at our workplace.” Youth from Kolkata and Bengaluru contribute to about 79% of purchases and 81% of traffic from these cities.
In Tier II cities like Allahabad and Surat and Tier III cities like Agartala and Rohtak the sales contribution from the age group of 18 – 35 goes over 85%. A 21 year old college student who is studying journalism in Coimbatore says, “I’ve been using the Aarogyam Energy Watch for the last 3 months and I feel extremely fresh while going through grueling college hours. It has helped me increase my concentration levels immensely.”
A 29 year old homemaker from Jaipur says “I had heard about Aarogyam Energy Bracelets from a friend and initially ignored her but on her repeated insistence that it helps you stay calm during the difficult days of the month, I gave it a try and I’ve never looked back since.” Cities like Jaipur, Varanasi and Indore have females between the age of 27 and 32 form a staggering 37% of the total purchases from these cities.
Commenting on the initiative, Chirag Haria, CEO of Aarogyam Energy Jewellery said that, “It is extremely encouraging to see youth today, adopt a mindset of prevention is better than cure by loving products from Aarogyam Energy Jewellery. In fact, we’ve the highest repeat usage from this age group, close to 32% of people in this age group have purchased again for their parents. We’re trying to add more and more designs so that we can cater to youth with different tastes and help them fight their mundane hectic lifestyle in style. Aarogyam Energy Jewellery in the last one year has also become a symbol of top quality which is available at competitive prices and we’re investing further in technology and our products to make sure we do not compromise on quality.”
Corporate Comm India (CCI Newswire)
