Gurgaon, January 19, 2016: Executive Summary
Intertek, a leading quality solutions provider to industries worldwide has launched its first South Asia lab for furniture testing. The lab will be launched in Gurgaon, India on January 14, 2016 and will be inaugurated by Mr. John Qin, Senior Vice President, Intertek.
Marketing context & objectives
· To position Intertek as a leading quality solutions provider to industries worldwide with special focus on Intertek’s role in furniture market in India and South Asia
· Raises awareness about Intertek’s speciality in furniture safety and testing
Target audience
· Furniture industry (manufacturers, processors, retailers etc.)
· Major players from the organised (furniture industry) sectors
Key message
· Intertek has launched its first South Asia furniture lab in India
· The furniture lab is fully capable of working as per Europe and US standards
· The lab will help to evaluate quality and life-cycle of furniture
Intertek Launches First South Asia High Tech Furniture Lab in India
Lab to evaluate quality and life-cycle of furniture toEuropean and US Standards
Gurgaon, India : Intertek, a leading quality solutions provider to industries worldwide, announces the launch of its first South Asia furniture lab in Gurgaon, India. The state-of-the-art lab has beendesigned and developed with a focus on serving the Indian furniture market, following international standards. Mr. John Qin, Senior Vice President, Global Hardlines, Intertek, Mr. Anil Kumar, Chairman Intertek India and Mr. Manish Kumar, Regional Director, Softlines, Intertek South Asia inaugurated the lab.
The high-tech furniture lab in Gurgaon will apply current and upcoming test standards and protocols associated with safety, durability, performance and flammability for a broad range of furniture items for commercial and residential use.The core function of the lab will be to access the performance of furniture in four major categories: domestic furniture;office furniture;storage furniture; and bedsand mattresses.
Speaking at the inaugural function,Mr. John Qin, Senior Vice-President, Global Hardlines, Interteksaid, “As a leading quality solutions provider, Intertek will provide European and US standards testing facility in India in order to ensure quality supply meets the ever rising demand of the furniture market in India. This is a significant step towards our commitment to India as we look forward to a great start in the New Year.”
“Combining international reach with local expertise, Intertek offers detailed knowledge of global and local legislation plus market conditions within the furniture industry. With its vast network of offices, laboratories and centers of excellence strategically located around the world, Intertek is able to offer full service testing capabilities to meet the global needs of its customers” commentedMr. Rajesh Saigal, EVP, South and South East Asia, Intertekfor the new facility.
According to a report by Market Reports on India , the country’s furniture market is projected to grow at a compound annual growth rate (CAGR) of around 26 percentfrom2014-19, with home furniture the biggest contributor. Over the next five years, the Indian furniture market is expected to experienceincreasing consolidation due to growing entry of international companies as a result of the government’s 100 percentforeign direct investmentapproval into the country’s furniture industry. Currently the Indian furniture market is estimated to be worth US$1.8 billion, withmost of the wooden furniture beingimported.
Corporate Comm India(CCI Newswire)
