- The 22nd edition of EORS, set to kick off on 31st May, promises exceptional value, featuring assured cashback, while also enabling the ‘Lowest Price Guaranteed’ offering
- Shoppers will get access to over 4 million styles from more than 10k of the biggest fashion and lifestyle brands
- With sharp, witty exchanges between Karan Johar and Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah and Rohan Joshi, the campaign uses their playful intervention to engage audiences through relatable humour, driving strong recall and buzz ahead of EORS 22
Bangalore, May 28, 2025: Myntra, one of India’s leading platforms for fashion, beauty, and lifestyle, has unveiled its latest campaign for the upcoming edition of the End of Reason Sale (EORS), this time with a comedic twist and a glamorous cast to match. Led by Karan Johar at his witty best, and joined by the B-town favourites – Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah and Rohan Joshi, the film delivers a stylish intervention packed with humour, drama, and perfectly timed reactions. At the heart of the chaos is Myntra’s unbeatable ‘Lowest Price Guaranteed’ across top brands, along with assured cashback on every order during EORS. The campaign, now live, offers a glimpse into what promises to be the most expansive and exciting edition of EORS yet, kicking off on 31st of May.
Set in Karan Johar’s ultra-chic living room, Myntra’s latest campaign transforms a simple intervention into a full-blown fashion frenzy. What starts as a dramatic call-out by his celebrity friends for shopping “using coupons” quickly unravels into a hilarious descent into collective indulgence. One by one, the skeptics cave, lured in by the unbeatable EORS deals. With couture clashing delightfully with comedy, the film captures how Myntra’s End of Reason Sale turns judgment into shared shopping sprees, reminding us that when prices drop, even the most fashionable can’t help but give in to the drama.
Speaking about the campaign, Kejal Parekh, Associate Director, Marketing, Myntra, said, “With each edition of EORS, our goal is not just to deliver unmatched value but to redefine how India experiences fashion. For the 22nd edition, we aimed to do something truly fresh by bringing together familiar faces in a fun, unexpected setting that mirrors how our customers engage with fashion today. The campaign’s witty and candid storytelling captures the excitement of EORS while showcasing Myntra’s dedication to unbeatable value and a seamless shopping experience. It’s all about authentic connection, making fashion accessible, relatable, and enjoyable for everyone.”
Karan Johar takes centre stage in Myntra’s latest EORS campaign, showcasing his trademark flair, sharp wit, and unabashed passion for fashion. Alongside him, icons Neelam Kothari Soni, Masaba Gupta, Ratna Pathak Shah, Rohan Joshi inject humour and wit. Together, their dynamic energy embodies the bold, irreverent, and stylish spirit of EORS, underscoring Myntra’s belief that fashion is all about fun, personality, and fearless self-expression.
Corporate Comm India (CCI Newswire)
