A first of its kind initiative to track India’s fastest and youngest running sensation for a 100 meter sprint; Announces PT Usha as brand ambassador
Mumbai, Maharashtra, India, Wednesday, December 19, 2012 — (Business Wire India) — KOOH Sports is a company promoted by a group of successful entrepreneurs and corporate professionals with TCS and HDFC as its shareholders. The company is engaged in the business of sports promotion and education in India. KOOH Sports today launched a first of its kind initiative called “SpeedStar”, a talent hunt, to identify the fastest 100-meter running under 12, under 14 and under 16 years old child in India. PT Usha, an Olympian icon who has inspired an entire generation of Indian athletes, will be instrumental in driving and promoting this initiative across India along with KOOH Sports.
KOOH ‘SpeedStar’ will be rolled out in 11 locations- Mumbai, Pune, Ahmedabad, Delhi, Chandigarh, Lucknow, Bangalore, Chennai, Kolkata, Hyderabad and Sonepat – spreading its reach to identify the fastest kids in the country. The initiative is expected to touch 600 schools and over 20,000 children.
The final winners from each city will strike it out for the finale to be held on February 10, 2013 in New Delhi.
Talking on the initiative, Mr. Susir Kumar, Founder and Chairman, KOOH Sports said, “At KOOH Sports, we are committed to raise the stature of sports in the country and adopt initiatives at a grass root level to promote it. The launch of SpeedStar is aligned to raise the bar of sports education in India, and we are confident that our attempt to help kids adopt athletics early on, within the realm of sports education in the country, will be successful.”
PT Usha, the brand ambassador for SpeedStar said, “I am very happy to be associated with KOOH Sports – a credible organization dedicated to promote sports in the country. The broad-based adoption of athletics – the foundation for all sports – is an imperative to churn out meaningful sportspersons for the country at a young and appropriate age. It is an honour to be associated with SpeedStar and I am confident that this initiative will help produce the fastest and youngest Indian athletes.”
KOOH Sports is keen to create a movement of fitness & sports in the country to integrate sports as a way of life for kids and also develop the future stars of the country.
