Lenovo has strategized to achieve growth in the highly promising SMB segment. The company looks to double its present four per cent SMB market share by 2012.
SMBs in India contribute about 20 percent to the economy. Lenovo aims to create an impact in the SMB market and has drawn up specific tactics to tackle the three sub-segments within the SMB sector — medium business, small business, and Soho. The company has plans to reach out to more than 1000 enterprises by the end of this financial year by adding over 300 retail outlets and close to 200 resellers and VARs. Lenovo currently has 540 retail outlets in India. The target is to have a base of more than one million potential SMB customers in the country.
It is also instituting an SMB focused tele-sales set-up to ensure real time support to the channel community. Thus Lenovo has launched its Edge range of laptops, desktops, and all-in-ones focused on the computing needs of SMBs, that is performance meets design at an affordable price.
