New Delhi, March 13, 2022: Launching the Koo App’s Women’s Day Campaign – #BeJhijhakBol – Junapeethadhishwar Acharya Mahamandaleshwar Pujyapad Swami Avadheshanand Giriji Maharaj ‘Pujya Acharyashri’ recalled the crucial role that women play in a country’s political, economic and socio-cultural development. Applauding statespersons Smt. Smriti Irani (Union Minister of Women and Child Development of India), Smt. Meenakshi Lekhi(Union Minister of State for External Affairs and Culture), and Olympian Smt. Babita Phogat for their contributions to the nation, Param Pujya Swami Avdheshanand Giriji praised them for being ‘inspirations to all’.
Koo’s #BeJhijhakBol campaign inspires self-expression among women, without fear or hesitation. Talking to Koo, Param Pujya Swami Avdheshanand Giri Ji posted – These three MatraShaktis, Smt. Meenakshi Lekhi, Smt. Smriti Irani and Smt. Babita Phogat are an inspiration for the nation, as they have written the story of success in the language of hard work. You too tag three women and take their thoughts to the whole of India.’ #BejhijhakBol #KooCelebratesWomen
Leveraging hashtags #BeJhijhakBol and #BreakTheBias, users on Koo have been tagging three women who they feel are an inspiration to the society and the nation at large. Released on the eve of International Women’s Day, the campaign, through the tagline – aur dil mein jo bhi ho, Koo par bejhijhak bol – calls on women to let go of inhibitions and to indulge in animated conversations. The campaign is aimed to curb gender-based biases and discrimination, and to promote an equal, open and unbiased digital world.
Corporate Comm India (CCI Newswire)
