Mumbai, January 25, 2025: As India commemorates its 76th Republic Day, Liberty General Insurance has released a thought-provoking campaign film that explores the true meaning of “Liberty” through the voices of everyday citizens. The film poses a simple yet powerful question: What does Liberty mean to you? Designed to inspire reflection, the campaign connects deeply with audiences by celebrating the freedoms that shape our lives.
The film opens with this central question and transitions into personal, heartfelt responses from individuals across diverse walks of life. A child’s playful imagination, a doctor’s dedication, a Gen Z individual’s self-expression, a common man’s values, and a retired army man’s preparedness come together to highlight liberty’s varied interpretations. These stories, told with authenticity, encourage viewers to appreciate the unique ways freedom influences their own lives.
Speaking on the launch of the Republic Day brand film, Mr. Parag Ved, CEO & Whole-Time Director, Liberty General Insurance, said, “At Liberty General Insurance, liberty is not just a word; it represents our promise to empower people to live without fear or hesitation. This film is a reflection of the values we stand for—providing our customers with the confidence and peace of mind they need to embrace life’s opportunities. Our aim is to remind everyone that liberty is deeply personal yet collectively significant, and through our reliable services, we strive to honour this belief every day.”
The film is a tribute to the spirit of independence, seamlessly aligning with Liberty General Insurance’s mission of delivering trust and reliability. Through its relatable narrative and inspiring tone, the campaign aims to strengthen Liberty’s connection with its audience while encouraging them to embrace the true essence of Republic Day.
Link to the video – https://www.youtube.com/watch?v=waTT_U_Eeuc
Corporate Comm India (CCI Newswire)
