New Delhi, Feb 05,2015:
— A Facebook contest by Ferrero from 2nd to 14th February will run where couples can share their golden Valentine moments
— Winning couples will be provided an unforgettable dinner experience
It is time of the year that lovers await with bated breath – for the special gifts from their loved ones. No Valentine day gift is said to be complete without Chocolates. To separate Cupid’s hits from his misses, premium quality gifts that can tickle any taste bud indeed helps. And with Ferrero Rocher one can provide all the love and charm wrapped in gold!
Ferrero Rocher is a story of great passion for quality, a labour of love crafted by Italy’s finest pastry chefs, made from premium hazelnuts and the finest cocoa. It is this passion wrapped in pristine gold that makes Ferrero Rocher the perfect gift for this occasion of ‘love’.
For the special occasions of Valentine’s Day, Ferrero Rocher has planned thematic branding on the packs. The key message of the campaign is ‘love wrapped in gold’ with the focus being the Ferrero Rocher praline wrapped as a golden gift for your loved ones. The packs available for sale in key traditional and modern trade stores would include packs of 5 Ferrero Rocher pralines, and16 Ferrero Rocher pralines, and 24 Ferrero Rocher pralines with thematic branding.
To spread the love for Valentine’s Day and make the moment special, Ferrero Rocher has launched a digital video campaign titled “Golden Moments” that captures small and sweet imperfections that makes their relationship perfect. The video can be seen here: http://bit.ly/18Mgt3u
Ferrero Rocher is engaging the consumers with a Valentine Day Contest application which is live from February 2 to 14, 2015. The application allows the user to share their special love story and get a chance to win a prefer dinner date from Ferrero Rocher and also get a chance to win exclusive 96 Ferrero Rocher pralines pyramid for their loved ones. for participation, log on http://on.fb.me/18MjUHx
Talking about tapping the social medium, Emanuele Fiordalisi, Head – Marketing, Ferrero India, says, “ For an occasion like Valentine’s Day it was important for the brand to let fans share their romantic “golden” moments. Fans are keen on participating in such online contests, as was observed during the digital initiatives we ran during Diwali and Christmas. Going further, we remain keen on exploring the digital medium as an integral part of our communication strategy. ”
Let’s celebrate this Valentine’s by gifting Ferrero Rocher, love wrapped in gold and make the moment golden.
