New Delhi, May 06, 2016: For sunglasses lovers with a cultivated and discerning taste, leading polarized sunglass maker Maui Jim brings a new summer offering in Pohaku, its first magnesium frame pair of eye wears that are both elegant and highly comfortable.
Inspired by traditional stones of Hawaii called Pokahu which are very cherished and sacred, Pohaku is designed with a hard yet lightweight magnesium frame – the first in Maui Jim’s sunglass assortment. The magnesium material symbolizes the strength of solid Pokahu stones.
Available in matte colors, with sober and elegant styling, Pohaku is a perfect pick for sunglass lovers who love to make a style statement but do not like overplaying it; for the more discerning customer who prefers graceful over glossy, and subdued over over-the-top.
It’s refined rectangular shaped frame best complements round, oval or heart face shapes and gives the pair a unisex appeal.
All Maui Jim sunglasses have been recommended by The Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin.
Magnesium makes for a super-lightweight material which is at the same time strong, durable and hypoallergenic. The sunglass magnesium front is accompanied with thin injected nylon temples in this product.
The lightweight frame makes it a perfect eye wear for long duration wearing which is crucial in the months of the harsh summer sun.
“Pohaku is our first magnesium frame which offers a new experience to the consumers. It is extremely light weight yet solid in strength with high performance optics that offers wearers style, extreme comfort and outstanding clarity. The sunglass has been designed keeping in mind consumers who love elegant and underplayed designs,” said I Rahumathullah, Managing Director, Maui Jim India.
The sunglass design is available in three matte color combinations: matte black frame with neutral grey lens; matte brown frame with HCL Bronze lens; and matte blue frame with Maui Rose lens.
The lightweight frame makes it a perfect eye wear for long duration wearing which is crucial in the months of the harsh summer sun. So, if you are planning a long summer vacation, make sure this lightweight and wonderfully elegant sunglass is part of the accessories you pack. Yet, the design is also perfectly suited for formal settings such as official outdoor gatherings.
Maui Jim’s PolarizedPlus2® lenses wipe out 99.9 percent of glare, manage 95 percent of HEV and block 100 percent of harmful UV while boosting color to unmatched levels. Maui Jim’s optically correct, distortion-free lenses feature patented lens treatments or rare earth elements. So instead of dimming the light, color and clarity are enhanced using natural light.
Proper UV protection is critical, as ultraviolet (UV) radiation from the sun plays a significant role in the development of skin cancer. About 86 percent of melanomas and 90 percent of non-melanoma skin cancers are associated with exposure to the sun’s UV rays.
Fit: (eye) 62, (bridge) 15, (temple) 135, 8-base curve
Corporate Comm India (CCI Newswire)
