New Delhi, June 30, 2017: Aiming to tap the growing trend of impulse shopping by youngsters on handheld devices, Indian digital wallet MobiKwik today announced a tie-up with Chinese handset maker Xiaomi to offer the latter’s entire range of products through its mobile application. According to an official statement by Mobikwik, users of Xiaomi will now be able to pay using MobiKwik app while purchasing Xiaomi products such as smartphones, Mi Router 3C, Mi Air Purifer 2, Mi VR Play, Mi Power Bank(s), audio accessories. Mi Fans can use the wallet on mi.com and Mi Store app to accelerate the growth of digital payments in India. This is an initiative by MobiKwik to facilitate the ease of payments among the growing consumer durable customers. This announcement is second in line, following MobiKwik’s direct integration in Xiaomi phones that enables auto reminders and one tap phone recharge and bill payments for all Xiaomi users. ‘We at Xiaomi feel there is a natural alignment between a young brand like ours and MobiKwik. With MobiKwik, there will be ease for our users to purchase any Xiaomi product on mi.com and Mi Store app, and benefit from its loyalty initiative programs,’ said Raghu Reddy, Online Sales Head, Xiaomi India. ‘This announcement is another deployment as part of our strategic partnership with Xiaomi. We already enabled auto recharge reminders and recharges on all Xiaomi phones in India,’ said Vineet Singh, Chief Business officer of MobiKwik.
United News of India
