Bengaluru, August 31, 2023: Myntra Beauty has announced the launch of its new marketing campaign strengthening its positioning as the ultimate premium and luxury beauty destination. The campaign highlights how shoppers can discover products that effortlessly cater to individual beauty and personal care requirements. The campaign showcases the wide range of offerings available on the platform, which includes premium and luxury beauty brands that provide an array of high-performing beauty, skincare, and hair care products, among others.
About the Brand Campaign:
The riveting brand campaign uses a compelling and satirical ad-film with a focus on makeup. The tagline of the campaign, ‘Find Your Own Beauty’ exemplifies the idea behind the ad film with the campaign being designed for women who have moved beyond the notion of ‘one-product-fits-all‘, and recognise that customized beauty solutions that cater to an individual’s beauty requirements are the need of the hour.
About the ad film:
The film embarks on a captivating journey, weaving together a symphony of music and humor that beautifully illuminates the holistic and extraordinary offerings of Myntra Beauty. It begins with the protagonist talking about the ever-evolving beauty trends that have her in a tizzy, as she braces herself for an upcoming wedding. The film then cuts to a vibrant spectrum of makeup options bursting forth like a bouquet of colors – from rich plums, much-loved ruby, and bright cherry reds, to the mesmerizing allure of intricate cat, doe and fox eyes. With musical notes that resonate and comic timing that sparkles, the film captures the thriving and resplendent range of Myntra Beauty’s offerings, highlighting the essence of its commitment to making beauty a canvas for everyone’s unique story.
Link to film: https://youtu.be/au343q6b8gA?si=ypb0qYnfqgswTzH8
Creative Credits:
· Agency – Toaster, India
· Director – Disha Daswani
· Cinematographer – Yogi Sankotra
· Photographer – Aashith Shetty
· Production House – EO2 EXP
Touching upon the latest ad campaign, Abhishek Gour, Director – Marketing, Myntra, said, “In a world where beauty knows no bounds, our new Myntra Beauty Brand Campaign speaks directly to those who embrace their individuality, irrespective of what’s trending. ‘Find Your Own Beauty’ is more than a tagline – it’s an invitation to celebrate the unique canvas that is you. Through the lens of this captivating ad film, we spotlight the essence of effective, tailor-made beauty and personal care solutions. We truly believe that each person’s beauty journey is as distinct as their personality, and this campaign brings Myntra Beauty’s high-performing range of premium and luxury offerings to the fore, especially for shoppers on their quest to find individualized, impactful head-to-toe self care solutions.”
Myntra is implementing a holistic marketing approach, as customers across the nation will get to see the film on Digital and Social platforms.
Myntra provides a diverse range of beauty offerings to its customer base, across 1400+ brands in its beauty and personal care portfolio, including 200+ international brands. Some of the premium beauty brands on Myntra include M.A.C, Clinique, Forest Essentials, Benefit Cosmetics, Innisfree, Tommy Hilfiger, Versace, Laneige, Davidoff, dyson, Olaplex, Anastasia Beverly Hills and Paula’s Choice, among others. Additionally, the platform has also onboarded 18 popular global brands, such as, Acorelle, Faith in Nature, Anatomicals, Martiderm, Skin1004, and Natio, among others in August on Myntra Beauty.
Corporate Comm India (CCI Newswire)
