Bengaluru, March 07, 2025: This Women’s Day, Myntra, is putting judgments on trial with ‘Fashion Ki Adalat,’ a lighthearted yet powerful campaign featuring digital creators Sakshi Sindwani, Ruhee Dosani, Meghna Kaur, and Bollywood’s iconic Archana Puran Singh as the sassy judge. The campaign humorously highlights the unfair scrutiny women face for their fashion and beauty choices, reinforcing Myntra’s commitment to self-expression and fearless fashion.
Every day, women face unsolicited judgments, too bold, too plain, too much, too little. Society’s expectations often dictate how they should dress. Myntra’s ‘Fashion Ki Adalat’ flips the script, celebrating those who set trends instead of following them. Executed as a hilarious courtroom spoof, the campaign takes a stand against these fashion and beauty ‘rules’ and champions unapologetic self-expression.
Speaking about the campaign, Sunder Balasumbramanian, Chief Marketing Officer, Myntra, said, “This Women’s Day, Myntra celebrates the boundless power of self-expression. We believe fashion and beauty are not mere adornments, but potent tools for women to reclaim their narratives and defy societal expectations. We’re committed to fostering a world where women feel inspired to challenge the status quo, confidently craft their unique stories, and embrace their individuality, unapologetically By democratizing access to diverse styles, championing inclusivity, and leveraging technology for personalized discovery, Myntra strives to be cultivate a community where women are encouraged to experiment, innovate, and fearlessly embody their true strength and beauty.”
About the Ad Film:
Set in a courtroom of fashion, the ad film mirrors the everyday scrutiny women face over their fashion choices with a humorous tone, turning them into legal accusations. Archana Puran Singh, as the witty and flamboyant judge, brings a mix of humor and Gen-Z flair, making the courtroom both engaging and thought-provoking.
Each influencer faces trial for a ‘fashion crime’ that challenges certain norms. Sakshi Sindwani, accused of flaunting her curves, flips the accusation with a clever wordplay on her name, turning from defendant to witness of her own confidence. Her stance reinforces that fashion is about self-expression, not size restrictions.
Meghna Kaur, accused of wearing bold outfits and makeup ‘like a filter,’ reframes the narrative by asserting that fashion is about self-expression, not societal approval. Her stance echoes modern beauty culture, where individuality defines style. Archana Puran Singh, with her signature wit, amplifies this message, reinforcing that confidence in one’s choices is key to fearless fashion.
Ruhee Dosani, accused of ‘stealing from men’s wardrobes’ by wearing oversized clothes, challenges the rigid gender binaries in fashion. Her defense asserts that style is about identity, not predefined categories, reinforcing the idea that fashion transcends gender and belongs to everyone.
After hearing all the rebuttals, Archana rises to deliver the final verdict. With a bang of the gavel, she declares, “Tumhe kya pehnna hai, yeh sirf TUM decide karogi! Fashion ka size, gender, umar nahi hota. Fashion ka kanoon mein sab jaiz hai!” The film concludes with the influencers celebrating their acquittal, applying lipstick, clicking selfies, and owning their unique styles, reinforcing that fashion is meant to be fearless, expressive, and free from judgment.
Myntra continues to be the go-to destination for trendsetters with an extensive lineup of over 9700+ brands, including international, domestic, homegrown and D2C brands, and diverse offerings across western wear, ethnic wear, workwear, accessories, and beauty. Whether it’s bold silhouettes, effortless classics, or experimental fashion, Myntra provides a vast selection that empowers individuals to own their style confidently.
Link to films
Creative Credits:
- Agency: Ideaz Farm
- Production House: Ideaz Farm
- Director: Yash D
- Producer: Ekta Taak
- Talent Agency: Collective Artists Network
Corporate Comm India (CCI Newswire)
