~ Indian designer among shortlisted designers ~
New Delhi, September 05, 2017 : This October, OBEETEE a world leader in hand-woven carpets, will launch its special quick ship program, OBEETEE Express. The program will kick-off with an exclusive collection to benefit DIFFA: Design Industries Foundation Fighting AIDS (DIFFA), one of the largest funders of HIV/AIDS service and education. Fifteen talented interior designers and architects will create customizable carpet designs for the new DIFFA Collection. Through this partnership, OBEETEE will support hundreds of nonprofit organizations across the country combating HIV/AIDS through preventive education, treatment, research, direct care, and advocacy. New York based Indian designer Tina Ramchandani and Reeta Gyamlani are also among the shortlisted designers.
Commenting on the partnership, Mr. Rudra Chhaterjee, Chairman, OBEETEE, said, “Since OBEETEE began nearly 100 years ago; we have made solid commitments to the social, economic, and environmental impacts of our business on the community. The DIFFA ‘Specify with Care’ program is a great opportunity for the company to contribute to the efforts of the US design community to fight AIDS. We are a creative company at our core, so we are honored to have very talented designers join us to develop our collection for DIFFA.”
The participating designers will use the OBEETEE Express color bank of almost 200 stocked colors to develop unique carpet designs, which will be expertly hand-tufted using 100% New Zealand wool. The dense quality of the construction will allow the collection to perform well in demanding commercial settings, while exuding luxury for the home. The designs will be available on the OBEETEE Express website which will allow customers to choose from a variety of colors, view the rugs in various room settings and print or email the sample to clients. Ten percent of the net sales from the DIFFA Collection will go to DIFFA regardless of the color selections.
The launch event for the DIFFA Collection will take place at the NYC OBEETEE Showroom on October 19th and will showcase the 15 designs as 3’ x 5’ area rugs. These pieces will be sold at the event during a silent auction, with 100% of the proceeds going to DIFFA.
“DIFFA is proud to partner with a socially conscious brand like OBEETEE for this unique initiative that is bringing together dozens of designers to support our work. As a ‘Specify with Care’ Affiliate, OBEETEE helps ensure that DIFFA has the resources to provide year-round support to organizations nationwide offering direct-care and prevention services to individuals impacted by HIV/AIDS,” said DIFFA Executive Director, Johanna Osburn.
The dynamic mix of designers creating the line includes well-known interior designers and architecture firms from New York; Verda Alexander for Studio O+A, Arlene Angard, Asler Valero, William Reue, Christopher Trujillo, Tina Ramchandani, Reeta Gyamlani, Patrick Hamilton, Darrin Varden, Marks & Frantz, Dash Design, Antonino Buzzetta, M Moser, Wuno, Wesley Moon, Michael Tavano and Reeta Gyamlani.
Corporate Comm India(CCI Newswire)
