Multi-Platinum-Recording Artist is Long-Time Fan of Iconic Brand and Embodies Spirit of “Come As You Are”
New Delhi, November 10, 2018: Crocs, Inc. (NASDAQ: CROX), a global leader in innovative casual footwear for women, men and children, today announced a product collaboration with multi-platinum-recording artist Post Malone. The Post Malone x Crocs Dimitri Clog features a devilishly awesome take on the iconic Classic Clog and includes six custom-designed Jibbitz™ charms, including re-creations of his infamous “Stay Away” tattoo and his Posty Co™ logo.
The limited-edition style will be available starting today for $59.99 at crocs.com.
Formally partnering with Post Malone, a long-time Crocs fan who is not afraid to poke holes in convention is an authentic and natural fit for the brand. Crocs, known for never wavering from its identity, is wrapping up the second year of its Come As You Are™ campaign, which celebrates the uniqueness of individuals and inspires everyone to be comfortable in their own shoes.
“If you like something, go get it,” Post Malone said. “I wear Crocs everywhere from the bar to the stage and I felt it was the perfect collaboration to get together with Crocs and give the fans what they’ve been asking for.”
Post Malone is one of the hottest musicians on the planet. His second studio album, “beerbongs & bentleys,” released earlier this year, broke the Spotify streaming record on its first day with 78.7 million streams worldwide. More recently, Post Malone won Best Pop/Rock Male Artist and Best Rap/Hip-Hop Album at the American Music Awards of 2018. He also won the 2018 MTV Video Music Award for Song of the Year as well as Top Rap Song at the Billboard Music Awards.
“Amidst his record-setting year, when Post tweeted ‘U can tell a lot about a man by the Jibbitz in his Crocs’, that really got our attention,” said Crocs Chief Marketing Officer Terence Reilly. “Post Malone is a beloved creator and represents what it means to be comfortable in your own shoes, so collaborating on product design is special. We’re thrilled with how the Post Malone x Crocs Dimitri Clog turned out and excited about what’s to come. Stay tuned.”
Corporate Comm India(CCI Newswire)
