New Delhi, July 19, 2016: Founded in November 2015, PostFold is a contemporary clothing brand that effortlessly transitions for desk to dinner and everything in between. The brand exemplifies minimal effort contrasted with the perfect balance of quality and design.
Built on principles of radical transparency, versatility, and subtle sophistication, PostFold showcases a classic yet understated elegance. Through tailored design techniques crafted in luxury quality fabric, the brand unfoldsacross a selection of easy essentials including shirts, blouses, polo’s, knit tops and shrugs for both sexes.
PostFold is a distinctive pursuit of everyday modern fashion as it unfolds its story by making you a part of its journey right from sourcing to the people involved in crafting them for you.
PostFold captures the essences of the season as it crafts sartorial transitions from desk to dinner with three new themes – Boho, Travel, and Monochrome – for SS’16.
From complex geometrics to simple contrasts, Monochrome is mirrored through clean lines and sharp silhouettes in color-blocked shirts, crisp white oxfords for men and Aztec print top for women.
Travel explores the desire forthe unexplored with an array ofHenley Tees, Polo’s for men; Utility Kimonos, and Linen striper comfort fit tops for women; where each style pays tribute to our innate wanderlust while keeping in mind the basics of comfort while travel.
Boho takes us back to the glorious era of retro and nostalgia while showcasing modern silhouettes and shapes. This is then translated via classic cold shoulder tops, summer schiffli shirts for women combined with classic casual cotton shirts with trim detailing on the cuffs and collars for men.
Effortless and ingenious, the collection promises sharp, minimalistic styles while staying true to PostFold’s design ideology of minimal effort contrasted with the perfect balance of quality and design.
PostFold was conceived in November 2015 when co-founders, Ashish Gurnani and AashrayThatai could not find clothes that would work post office. They thought of coming up with a brand where the clothes are so versatile, they can be worn to work, after work or on a Saturday night!
Under the guidance of Mr. AnoopThatai (CEO & Joint Managing Director at Orient Craft) and Mr. CP Gurnani (MD and CEO of Tech Mahindra), they created a contemporary clothing brand that effortlessly transitions for desk to dinner and everything in between. The brand exemplifies minimal effort contrasted with the perfect balance of quality and design.
Supported by an in-house team, Aashray and Ashish look at their travels
Effortless and ingenious.
Experience the complete range of AM to PM essentials on www.postfold.com
Connect with PostFold:
Facebook.com/postfold
Instagram- @postfold
Corporate Comm India (CCI Newswire)
