Mumbai, January 19, 2017: Mr. Muthar Basha, a veteran with over 25 years of Sales and Customer Marketing experience from world class organizations like Hindustan Unilever & Britannia, operating in a high competitive FMCG space joined Prabhat Dairy Limited, as Business Head – Consumer.
Prior to joining Prabhat, Basha was the General Manager & Head of Sales at Global Consumer Products Limited, which is backed by Goldman Sachs of US and Mitsui of Japan, led by Mr. A. Mahendran, the erstwhile MD of Godrej Consumer Products. He has been part of the core team in the organization and lead entire GTM (Go to Market) strategy from the scratch.
Basha was the Regional Sales Manager at Britannia Industries for East India with additional responsibilities of Nepal and Bangladesh. Basha played a key role in turning around the performance of Britannia’s largest region – East, in delivering outstanding top line, bottom line growth and market share gains.
Basha spent close to 22 years with Hindustan Unilever Limited in a range of key note functions across Sales, Customer Development, Customer Marketing, Channel Strategy roles and also in New Technology oriented projects across various Channels, Categories and Geographies. He was involved in conceiving & executing a wide range of successful Categories. He won the prestigious ‘Chairman’s Award’ in 2006 for his contribution in Customer Marketing for leading Wholesale and Rural Channel Initiatives.
Mr. Vivek Nirmal, Joint Managing Director, said, “Prabhat has an ambition to rapidly expand its consumer business which promises a huge growth potential in India. We strongly believe that the combination of Prabhat Dairy’s Milk sourcing and manufacturing excellence backed by a strong philosophy, ‘Partners in Progress’ and with an Industry Veteran Mr. Basha, now on board, will drive the consumer business aggressively. Mr. Muthar Basha will be leading all consumer lead initiatives of the Company. He has been known for business acumen, sharp thinking, inclusive leadership and immaculate execution. With Mr. Basha’s savvy business experience we are looking forward to a profound transformation within Prabhat soon.”
Corporate Comm India(CCI Newswire)
