The campaign, running from 22nd September to 5th October, marks the spirit of Dussehra, celebrating the victory of homecomings over distance – with AI-generated ads and offers up to ₹300 off on bus, ₹200 off on rail, and 55% off on hotels across digital platforms.
National, September 29, 2025: redBus, the world’s largest online bus ticketing platform, has rolled out its Dussehra ad campaign, “Taking India Home Sale”, celebrating the joy of homecoming with discounts across bus, rail, and hotels. Running from 22nd September to 5th October, the campaign features fully AI-generated video ads and offers designed to make festive travel more affordable and accessible. redBus will also run a follow up leg to the campaign in October, for Diwali.
The ads leverage VEO3 capabilities to create immersive festive storytelling. One film captures the warmth of traditional décor and family moments, while the other highlights the camaraderie of festive journeys. Both reiterate redBus’ role in taking millions home during the festive season.
As part of the “Taking India Home Sale”, customers can avail:
- Bus:Up to ₹300 off with code FESTIVE300
- Rail: Up to ₹200 off with code FESTIVE200
- Hotels: Up to 55% off
About the Ads
The “Taking India Home Sale” campaign comprises four fully AI-generated ads (two for redBus, two for redRail) that capture the emotion of festive homecoming through distinct lenses.
Ad 1 (Bus)
Shifts the focus to the journey itself. It portrays travellers from different walks of life bonding on the road, exchanging festive cheer, and sharing in the collective anticipation of reaching home. The film mirrors the energy and camaraderie of India travelling together during the festive season,ending with a highlight of the exclusive campaign offers.
Ad 2
Focuses on the human aspect of train journeys and the integral role they play in connecting families and aspirations. The ad showcases a young girl embracing her parents, who have come to the railway station to receive her, capturing the quintessence of the festive season – the joy of togetherness during celebrations. The ad then showcases festive offers which customers can use to experience this togetherness.
Link to Ads
redBus
redRail
Commenting on the campaign launch, Pallavi Chopra, CMO, redBus, said, “Dussehra is when India travels home, and at redBus, we wanted to celebrate that sentiment in a unique way. This campaign combines exciting travel offers with a creative breakthrough — fully AI-generated ads.
This reflects a larger shift at redBus where we are adopting AI to optimise efficiencies, improve speeds while freeing our teams to focus on impactful ideas and deeper cultural resonance. While AI brings agility and scalability, human creativity ensures relevance and cultural depth. Together, they help us tell stories that connect with our audience in meaningful ways.”
The ads will run exclusively on digital platforms across the country, carrying forward the festive message and strengthening redBus’ role as India’s most trusted travel partner.
Corporate Comm India (CCI Newswire)
