New Delhi, May 23, 2016: Fitness enthusiasts in the city got an unforgettable treat as Reebok India and Jabong organized an exclusive fitness masterclass with celebrated fitness icon John Abraham. The excitement was palpable at the most prime location in Gurgaon-DLF Cyber Hub as Reebok trainers began taking CrossFit sessions, thereby engaging consumers and influencers with high intensity and fun workouts.
Consumers were drenched in sweat at the end of a 20 minute power packed workout session that was aimed at helping them unlock their true potential. Giving fans a truly holistic fitness experience, Bollywood sensation and Reebok’s brand ambassador, John Abraham made a grand entry amid resounding cheers and enthralled the audience. Consumers were thrilled as they got a chance to match steps with John’s workout and receive valuable fitness tips from their fitness inspiration. Apart from getting an opportunity to workout with John, the consumers also got a chance to battle it out and take home some cool Reebok merchandise and gift vouchers from Jabong.
Speaking on the occasion, John Abraham, fitness icon and brand ambassador, Reebok India, shared, “Fitness has always been one of my top priorities which resonates perfectly with Reebok’s ‘Fit for life’ ideology. I am extremely happy to be here today and help Reebok and Jabong promote fitness in the city. I had a great time working out with the enthusiastic audience and sharing my fitness mantra for a healthier body and mind. I congratulate Reebok and Jabong on this amazing initiative and look forward to more such initiatives in the future.”
Commenting on the special session and her experience at the event, Silvia Tallon, Senior Marketing Director, Reebok India, “It has been a fulfilling association with Jabong wherein we have succeeded in making people aware about fitness. Not only was this event a great way for us to engage with so many new people – be it consumers or influencers, but it was also the perfect platform for us to drive home our ‘Fitness for All’ philosophy. It is Reebok’s constant endeavor to inspire more and more women to adopt fitness as an integral part of their lifestyle and hence it was heartening to see so many women enthusiastically participating in the fitness masterclass today. I would like to express my sincere thanks to John Abraham for supporting this initiative and inspiring our consumers to be fashionably fit. The response has been over-whelming and we definitely look forward to more such opportunities in the future.”
“We are very excited to do this event with Reebok. Sports as a category has been a major focus for us over the years and it’s been our constant endeavour to offer the best products to fitness and sports enthusiasts in the country. It is an exciting opportunity for few of our lucky customers to win a chance to work out with fitness icon John Abraham. We definitely plan to engage more with our shoppers with exciting campaigns in the future. Our aim has always been to make shopping an experience for our customers and I am happy that this will be a memorable one for some of them,” said Sanjeev Mohanty, CEO & MD, Jabong.
The specially designed Master Class by Reebok trainers was a high decibel event and ended on an energetic note as participants came in large numbers to enjoy the fun-filled session.Attachments area
Corporate Comm India (CCI Newswire)
