Launches Revlon’s first standalone kiosk in the Indian subcontinent launched at GIP Mall in Noida, UP
Opening 20 stores/kiosks in the current year and 100 stores in next 3 years
Expected turnover +300crores in 2014
India, March 21 2014: In an effort to enhance its presence in the burgeoning Indian cosmetic industry, world-famous cosmetic brand Revlon, has announced the launch of its first standalone kiosk in Delhi, located at the GIP Mall in Noida, UP, marking the commencement of its strategy to open 20 stores/kiosks in the current year and 100 in the next three years.
Revlon is keen to tap the growing retail market and mall culture that has engulfed India in the modern decade. The exclusive Revlon kiosk is expected to be around 300 to 400 square feet with 80 square feet of booths. The kiosk will not only provide its customers with a complete range of Revlon’s products in India including color cosmetics and personal care, will also focus on educating its customers on how to use cosmetics to get that glamorous bold look.
On the occasion of the launch of the launch, Mr. Umesh Modi, Group Chairman, President and CEO Umesh Modi group said, “India has always been a priority market for Revlon with its ever-growing appetite for retail spending. These are exciting times for the company in India as we are broadening our target horizon and plan to invest approximately 25lakhs per store and plan to reach 100 stores in next 3 years. The stores will be primarily located in malls across providing the consumers direct and easy access to all the wonderful and innovative products Revlon has to offer.
He added, “Color cosmetics have always been the key focus for Revlon and contributes close to 70% of our business in India. With the current cosmetic industry standing at a $256million, Revlon enjoys nearly 14% of its overall share and has 30% of market when it comes to only color cosmetics. Revlon products are currently available at 1500 franchise (departmental) stores across India”.
Revlon’s focus for 2014 is to tap the ever growing modern trade by launching standalone stores, new product range and making the consumer much more informed on the know-how of using the products seamlessly. CCI Newswire
