Indian brand launches new exclusive range of riding gear
Bengaluru, August 19, 2016: Roadster, Myntra’s top selling outdoor lifestyle brand, has launched an all-new licensed Roadster MotoGP™ collection and in doing so, becomes the first Indian brand to enter into an exclusive collaboration with MotoGP – the world’s premier motorcycling championship and pinnacle of two-wheeled motorsport.
The special-edition Roadster MotoGP collection includes an inspirational and functional range of jackets, denims and t-shirts for the ‘unstoppable’ biker – after extensive research into the needs of bikers everywhere revealed the key requirements for the collection to fulfil. The selection of exclusive touring apparel delivers exceptional style and protection, complementing the true spirit of the FIM MotoGP World Championship. Engineered with premium quality fabric, the no-compromise design of the collection is a perfect synthesis of style, comfort and advanced fitting solutions.
The abrasion-resistant jackets skillfully incorporate air vents and accordion panels to provide maximum freedom of movement and a detachable thermal lining has been included in the product range – making it a versatile fit for all weather conditions. Easy access pockets are also built into the lining for quick storage of any riding gear. The contemporary styling also provides for adjustable straps – making the jackets a snug, good fit for any rider.
The denim riding pants are crafted in premium, hand-discharged indigo fabric and count on a unique amount of stretch and resilience. The Roadster MotoGP collection also features cotton t-shirts and shirts, specifically designed to absorb moisture to enhance rider comfort. Dyed with luminous paint, which absorbs ambient light and glows in the dark, the shirts showcase distinctive designs – in different prints and multiple styles.
Roadster marks a new “code for the road” by bringing such premium merchandise to Indian biking enthusiasts, with a focus on functional design and affordability. The distinctive riding jackets are priced at Rs. 10,000 and the shirts and t-shirts cost Rs. 1,000 and Rs. 900 respectively.
Speaking about the association with MotoGP, GunjanSoni, Chief Marketing Officer and Head of International Brands Business, Myntra said, “By becoming the first Indian clothing brand to partner with MotoGP – the world’s premier motorcycling championship, we hope to abide by Roadster’s fiery attitude to evocate relentless oomph.The premium motorcycle industry in India is set to grow at a CAGR of 30% during 2014-2019. This is fueling a surge in biking enthusiasts on the look-out for high-quality riding accessories and apparel. We understand motorcycling is more than a sport but a thriving lifestyle for today’s youth and hope to address the growing demand for functional and stylish motorcycling fashion in India through this association.”
Pau Serracanta, Managing Director, Commercial Area, at Dorna Sports commented: “MotoGP has a rich legacy in the motoring segment. The mushrooming number of motorcycling festivals and biker’s clubs in India is a testament to the growing interest of biking in India. However, we find the motorcycling apparel segment a largely under-served market in the country. By collaborating with India’s favorite outdoor apparel brand-Roadster, we look forward to present the bikers of the country with a range of biking apparels which will take charge of both their safety and style quotient. After all, MotoGP stands for not just speed and thrill, but also for responsible riding.”
Corporate Comm India(CCI Newswire)
