Mumbai, April 10, 2016: Worli Festival 2016 has partnered with fashion social network Roposo for social media amplification of the 3-day event, starting April 8, in Worli Seaface Promenade, Mumbai. Roposo will promote campaigns and contests, and enable style check-in at the event.
Since the launch of its first edition in January 2013, Worli Festival has soon become a one-of-its-kind annual event that brings art, music, food, wellness, dance and cinema on one platform. Quite like its earlier chapters, Worli Festival is back to unveil another star-studded weekend community extravaganza for Mumbai’s high rise residents as well as the local community.
Roposo will facilitate trend-spotting for content on the Worli Festival profile on Roposo.
The social network will promote interesting event contests and campaigns for its 2 million active users. Roposo’s newly launched feature – style check-in – will be a major highlight for the event, enabling people to share their celebrations at Worli Festival on the social media platform.
Speaking on the association, Ankit Srivastava, Head Marketing, Roposo said, “Worli Festival is a great confluence of art, music, food, and performances for Mumbaikars. And this year, they have chosen Roposo to celebrate the festival in style! Roposo’s style check-in feature will be very relevant for the local community to let others know how they are celebrating the Gudi Padwa (Marathi New Year) weekend.”
Worli Festival is organised by Oaks Management Consultancy Private Limited. Rahul Gomes, MD, OMCPL said, “In its third year, the Worli Festival embodies the theme ‘Celebrate Life’ in essence and spirit. Being the city’s largest music, shopping and food Festival, Roposo’s integration into the festival is integral to bring alive the fashion trends that define Mumbai’s lifestyle. We’re hoping to spot some fashionistas and great street fashion at the fest this year.” While much can’t be revealed as yet, the event will be graced by several celebrities and who’s who of the town.
Log on to Roposo to catch all the fun and fiesta at Worli Festival 2016.
Corporate Comm India (CCI Newswire)
