SafetyKart.com, a niche e-commerce portal acquires Pee Safe brand

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New Delhi, April 15, 2015
Safetykart.com, an e-commerce platform dedicated to safety products and services, acquires Pee Safe brand http://www.peesafe.in/, a product categorized under “personal care & hygiene”, from SRV Damage Prevention Pvt Ltd. At present, Pee Safe has two products viz. Pee Safe Toilet Seat Sanitization Spray and Pee Safe Multi Use Wet Wipes. Both these products under brand “Pee Safe” help promote personal hygiene in a smarter and effective way.

Pee Safe Toilet Seat Sanitization Spray, targets those consumers tired of using foul smelling public washrooms. It makes the toilet seat 99.99% germ free with lesser or no chance of contracting Diarrhea, Urinary Tract Infection (UTI), Gastroenteritis and Inflammation, Sepsis or other skin infections by the users. It also cleanses and deodorizes the washroom for a better user experience. Various micro biocidal tests have proved its effectiveness.

Pee Safe Multi Use Wet Wipes offer users with a personal pack of easy to carry sanitizer wipes that can be used to get rid of dirt, impurities, dust, etc., harmful for health. It can be used anywhere anytime such as in a flight, at restaurants, hotels, offices or during sports. It also serves as a wet wipe for cleaning hands before or after meals and for cleaning wounds or bruises. It comes with nice odor and people of all age groups can use this to keep infection at bay.

Founders of Safetykart.com, Vikas Bagaria and Partha Sarathi Guha Patra, believe the decision to acquire Pee Safe is strategic and resonates well with the company’s core objective. Both Founders are confident that this brand will help boost inorganic growth of SafetyKart’s business. Besides they believe the toilet seat sanitizer spray market will grow as big as the hand sanitizer market within the next decade. Going forward, more products under this brand will be launched, which are going to address hygiene & sanitary needs of both urban and rural population. CCI Newswire