kolkata, June 27, 2018: Sumadhura Group, one of South India’s
leading realty majors, has roped in the stellar World Cup-winning
Captain, Captain of Chennai Super Kings and the ‘Captain Cool’ – MS
Dhoni as its first brand ambassador to represent the brand in all their
national campaigns, in a multi-year engagement.
Delighted on bringing in MS Dhoni on board as their brand ambassador,
MADHUSUDHAN G., CHAIRMAN AND MANAGING DIRECTOR, SUMADHURA GROUP SAID,
“We are honoured to have Dhoni, an eminent cricketer of international
stature, join the Sumadhura Group family. He combines his exceptional
performance with his legacy and values – precisely what we, at Sumadhura
Group also stand for. Dhoni’s intelligence, humbleness, “full of
life” attitude, passion, and reliability along with his focused
leadership qualities with a trustworthy reputation are the perfect
attributes that match Sumadhura’s brand image. Our association with
him has come at a most opportune time.”
Sumadhura Group has made significant inroads across Bengaluru and
Hyderabad over the last 20 years having completed 30 projects. Their
current portfolio includes residential projects of 5 million sq. ft.
under construction and 8.2 million sq. ft. under planning. The venture
is also a member of CREDAI, Bengaluru & Hyderabad. With its strong hold
in these two cities the developer seeks to strengthen its market
presence across the country.
SPEAKING ABOUT THE BRAND ASSOCIATION, DHONI SAID, “As a brand
ambassador, I seek for brands that I relate to and can be impactful for,
and this partnership makes me fulfil that very purpose. In this
endeavor, I am proud to be associated with Sumadhura Group, who are
known for their uncompromising values and trust earned over 20 years of
excellence in business.”
SRINIVAS MORAMCHETTY, VICE PRESIDENT, SALES AND MARKETING, SUMADHURA
GROUP, who was instrumental in signing Dhoni, said, “Sumadhura’s
journey has been similar to that of Dhoni’s, which shows a commendable
capability of facing adversity and overcoming the odds. With him being
the best example of a responsible and loving family man, and us uniting
families through our projects, we couldn’t think of anyone apart from
MS Dhoni. I am sure we will go a long way with his leadership,
dedication and perseverance to contribute towards the brand’s
success.”
Corporate Comm India(CCI Newswire)
