~ Discounts to spur card usage in Tier 2 & 3 cities ~
~ Snapdeal’s Diwali push into smaller markets ~
New Delhi, September 26, 2019: Snapdeal, India’s leading value-focused e-commerce marketplace, has partnered NPCI’s RuPay, to offer discounts to its debit and credit card users.
This partnership offers RuPay’s nearly 600 million users an instant 20% discount when they use their debit or credit cards to buy on Snapdeal in the coming festive season.
Upcoming metros as well as Tier II and Tier III cities are some of the biggest markets for Snapdeal. Given the annual festive season spike in online sales, Snapdeal is using its Diwali sales to take e-commerce deeper into these markets.
These markets are also seeing steady growth in acceptance for digital payments solutions. RuPay has the strong penetration of cards, especially in non-metros, offering consumers diverse payment options including UPI, credit and debit cards. The cards issued under Jan Dhan Yojana, also have RuPay powered cards.
This partnership plays upon the complementary strengths of both Snapdeal & RuPay, with a very strong alignment towards a common target audience. For RuPay, this presents an opportunity to increase card usage in a meaningful way, by offering an incentive each time the user makes an online transaction on Snapdeal. Snapdeal’s value-savvy buyers get an opportunity to save Rs 150 per card in the festive season and with many households having multiple RuPay cards, the savings get multiplied. No minimum transaction is required for users to avail discounts on RuPay.
“Snapdeal is focused on maximising savings for value-savvy buyers each time they buy on the platform. This partnership will add mutual value, while also enhancing benefits to RuPay and Snapdeal users,” says Snapdeal spokesperson.
“We are delighted to partner with Snapdeal’s large base of savvy buyers and offer special benefits to RuPay users. This association is another step towards boosting our digital payments ecosystem across the country while accelerating the card’s use cases. This strategic alliance offers an exciting value proposition deeply benefiting the customers through rewards and offers,” says Kunal Kalawatia, Chief Marketing, NPCI.
Snapdeal has a wide array of payment options available at the platform, which includes credit and debit cards, EMI, net banking, e-gift cards, e-wallets etc. The company has a large and exciting line-up of payment offers for the festive season. Last year, it partnered 13 international, national and regional banks, and 3 digital wallets to offer nearly Rs 100 crore worth of discounts to users who opted for digital payments for their purchases on the platform.
Apart from the main private-sector and public-sector banks, RuPay cards are also issued by cooperative banks (scheduled cooperative banks, district cooperative banks, state cooperative banks, urban cooperative banks) and regional rural banks (RRBs) in the country.
Corporate Comm India(CCI Newswire)
