STAR Plus: FIRST TIME EVER EXCLUSIVE DIGITAL AUDITIONS

INDIA’S RAWSTAR

YoYo Honey Singh begins the hunt for the next music sensation!

FIRST TIME EVER EXCLUSIVE DIGITAL AUDITIONS

Mumbai, June 03, 2014 : Star Plus , India’s leading General Entertainment Channel is all set to team up with the biggest youth icon,YoYo Honey Singh for a first of its kind, unconventional singing reality show – India’s Raw Star. The show that marks YoYo Honey Singh’s debut on television will bring in a new visual experience to music, something which has never been seen before in any singing reality show.

YoYo Honey Singh will be playing the role of a friend-mentor-judge to all the budding Raw Stars. He will be seen picking up participants from different parts who with their unique singing, style and performance, will fight it out to become the first ever India’s Raw Star.

Gone are the days of standing in long queues for hours and travelling long distances for auditions. Talent will now be picked up from across India and households abroad with the help of the digital platform, and success will just be a click away through the first ever ‘EXCLUSIVE DIGITAL AUDITIONS!’

India’s Raw Star kick started the audition phase of the show by opening its digital platforms for users to upload their audition video. The users have been given an option to upload an entertaining, and performance packed video of them singing on either the India’s Raw Star mobile app, WAP site or on the website. The channel has also released a special audition tutorial video with YoYo Honey Singh to explain to viewers the process of uploading an audition entry.

Produced by reality show veteran Gajendra Singh’s – Sai Baba Productions, India’s Raw Star will be on the lookout for the ultimate performing artist who can create their own inimitable style of singing, and is an all-round performer irrespective of the language of singing or the genre of music. In the show, YoYo Honey Singh will specifically look out for talent who are great performers and not necessarily just great playback singers.

Nikhil Madhok, Senior Vice President Marketing & Programming Strategy at Star Plus , said, “Star Plus has always been at the forefront of creating benchmarks . With India’s Raw Star we are trying to create one such benchmark with the way we are conducting auditions for the show, which will be done exclusively on the Digitalplatform. Not only will this make it easier to for potential participants to audition, it will also enable others to view audition videos online, share them on social and create an online fan community even before the launch of the show. The initial response has been tremendous and we hope to see this grow in the weeks to come.”

India’s youth sensation and icon, YoYoHoney Singh will be involved at each step in the journey of making the promising young talent into a Raw Star. “I am looking for talent that is authentic, original and raw! In India’s Raw Star the hunt is for someone who has his or her own style of singing, a non-tampered versatility in his or her style, someone who is as fresh as maakehaatkakhaana. The singer has to be a performer and has to be someone who is better than me and that is no easy task!” said YoYo Honey Singh.

AUDITIONS OPEN NOW!!! One can log onto www.starplus.in/indiasrawstar via web or mobile phones. Alternatively one can download the India’s Raw Star mobile app. A contestant can participate by submitting his audition video along with the requested details. Below mentioned are the Terms and Conditions for the auditions and process of how to upload one’s video. CCI Newswire

Rules & Regulations

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