Bengaluru, March 20, 2016: Sultans of Branch Banking was a grandeur affair conducted by HDFC Bank at St. Regius, Mumbai on the 9th March 2016, to coronate top performing business heads, ranging from 4200 branches across the country. With Mr. Paresh Sukhthankar (Deputy Managing Director) and Mr. Navin Puri (Country Head, Branch Banking) as the honourable Chief Guest, in presence of all the PAN India senior officials, this memorable event was dedicated to folks who have led HDFC bank from the front and emerged as the true banking champions.
After going through multiple agency pitches, NeoNiche won the mandate to deliver a royal and commemorative experience to the 321 meritorious business heads. The idea was to carry forward the opulence and celebratory feel through multiple touch points during the entire course of the event. An event identity was created through customised logos, branding, creative communication and other elements for an immersive experience. The Sultans were given a royal treatment right from their entry to their exit. Dedicated event branded check-in counters, collector’s items like 24 carat gold printed mugs and personalised scrolls were used to interact with the clients at different phases. At the venue, the pre function area was adorned in various elements like imperial superstructures and photo booths with props like the royal throne, crown and robe. The set up consisted of a grand stage with elegant décor carvings. NoNiche also created 2 videos to celebrate the ownership culture at HDFC Bank and motivational video for the Sultans. The winners were awarded with customised trophies in the shape of a diadem, done in metal and velvet and studded with beautiful stones. The bank’s internal talent pool was used for entertainment options. The evening culminated in a cocktail and dinner session.
On the occasion of successfully managing Sultans of Branch Banking, Debjoti Sengupta from NeoNiche says “It was such a proud moment to be entrusted with a prestigious project like this. Nonetheless the deliverables were intricate and required meticulous planning. Team NeoNiche is absolutely thrilled to have pulled off this event efficaciously”
Corporate Comm India (CCI Newswire)
