This is Ratan Tata ’ s first investment in a speciality tea startup
Bangalore, January 30, 2016 : Teabox, the global speciality tea company, today announced that it has raised an undisclosed round of financing from Ratan Tata, former chief of the Tata Group and currently chairman emeritus of group holding company Tata Sons. The additional capital will help fuel Teabox’s continued growth as it expands in other major markets around the world.
“Ratan Tata needs no introduction for the kind of strategic direction and commitment he brings to the table.We have grown up admiring and respecting his vision and business acumen on scaling the Tata group to a global level. His direct guidance and experience in the tea industry will surely help us grow Teabox to be the first global premium tea brand from India,” said Kaushal Dugar, Founder and CEO, Teabox.
The company’s approach to tea derives largely from the fact that teas taste the best when they are fresh.Direct, first access to teas almost as soon as they are produced gives Teabox a unique advantage over any other tea retailer. With their fulfilment centers located in the heart of tea growing regions, Teabox sources premium teas
directly from the plantations in Darjeeling, Assam, Nilgiri and Nepal, and ships them to customers all over the world. T his directly challenges the ways of the 200 yearold industry. Tea companies in India have continued to rely on a legacy supply chain that has existed since the estates were first set up by British & Scottish planters. W ithin 3 years, Teabox has already delivered over 30 million cups of tea to tea lovers in over 93 countries.
Teabox is disrupting the $40 billion tea industry with its innovations in technology and the supply chain. Thecompany’s approach marks a clear departure from the norms of the tea industry. By applying innovations in de sign, supply chain and technology, Teabox is able to offer a significantly better experience to its customers across the world.
Corporate Comm India(CCI Newswire)
