Bangalore, October 28, 2016: Teabox, the global direct to consumer tea company, today announced the launch of TeaPacs. These are the first individually packaged tea bags sealed at the source using a natural nitrogen flush that keeps the tea as fresh as the day it was picked. The latest addition to Teabox’s line of exceptional tea products, TeaPacs offer the highest quality, loose leaf tea from Teabox’s premium collection in a more convenient, on-the-go option without compromising flavor or freshness.
Teabox is the world’s first company to use a natural nitrogen flush in the beverage market, a technique most commonly used in packaging food items, including potato chips. This innovative approach creates a non-reactive environment that protects the TeaPac tea from oxygen, light, heat and moisture – elements that compromise the integrity of the tea, causing deterioration and ultimately, loss of flavor.
“Coming from a tea family and spending much of my childhood amongst tea estates, I grew up drinking some of the world’s best teas – so I know how fresh tea is meant to taste,” says Kaushal Dugar, founder and CEO of Teabox. “At Teabox, we want to ensure that every cup of tea consumed is the freshest in the world, but we know that not everyone has time in their day to steep loose leaf. We created TeaPacs so that anyone can enjoy the world’s freshest tea, anywhere at anytime. It’s tea as it should be”
Traditional tea bags are filled with the dust of broken tea leaves, while packaging constrains the leaves, preventing them from reaching their full flavor and aroma potential. TeaPacs feature a modern, pyramid-shaped tea bag that allows adequate headspace for the loose leaves to unfurl, resulting in a cup of tea steeped with full-bodied flavor.
Founded in 2012, Teabox is based in the heart of India’s tea region and works directly with an extensive network of growers across India and Nepal to source over 150 teas. Teas are plucked, processed and packaged within one week using Teabox’s proprietary cold chain process, ensuring the freshest tea on the market is delivered to your doorstep.
At launch Teabox will debut 18 varieties of TeaPacs, the largest selection of loose leaf tea bags on the market. These will include traditional favorites English Breakfast and Earl Grey, and specialty blends like Masala Chai and Mountain Rose. TeaPacs will be sold in boxes of 16 and are priced at $10. Customers will be able to mix and match any 3 boxes of their favorite teas for $30 and shipping will be free. For more information, please visit www.teabox.com
Corporate Comm India(CCI Newswire)
