- The event kicked off with an insightful address by Nandita Sinha, CEO of Myntra, who emphasized the company’s continued commitment to democratizing fashion through technology
- A power panel with top c-suite executives from adidas India, H&M India, Madura Fashion & Lifestyle, Libas, Boat and House of Rare discussed pivotal topics shaping the Indian fashion landscape
- The event also recognized the best-performing brands on Myntra across various categories
Bengaluru, November 30, 2024: Myntra, India’s leading fashion e-commerce platform, successfully hosted its annual brand gala meet, Myntra Tech Threads 2024. The day-long event, themed ‘Trends in Real Life’, showcased the seamless intersection of fashion and technology, bringing together industry leaders, renowned brands, and creative minds to explore the future of fashion in the digital age.
With a star-studded lineup of speakers and performances, Myntra Tech Threads 2024 was an unforgettable celebration of the brands, innovations, and trends defining the future of fashion. Popular humorists Abish Mathew and Sumukhi Suresh hosted the event, setting the tone with their witty and engaging emcee duties.
Speaking on the event, Sharon Pais, Chief Business Officer, Myntra, said, “This year’s theme, ‘Trends in Real Life,’ is a reflection of our deep understanding of the modern consumer—including Gen Z, who are not just adopting trends but are actively shaping them. We are grateful to all our brand partners for being one of the central pillars in our journey of shaping the trends for India. Myntra Tech Threads has been a fantastic platform to showcase how fashion and technology are converging, creating experiences that are not only innovative but also meaningful.”
Key Highlights from Myntra TechThreads 2024:
CEO address and Myntra’s strategic focus – The event kicked off with an insightful address by Nandita Sinha, CEO of Myntra, who emphasized the company’s relentless commitment to expanding fashion possibilities for India. She highlighted Myntra’s focus on empowering Gen Z consumers who are not only shaping fashion trends but are also driving the adoption of cutting-edge technologies like AI styling and virtual try-ons.
Myntra’s Chief Business Officer Sharon Pais, Chief Marketing Officer Sunder Balasubramanian, and Chief Product Technology Officer Raghu Krishnananda followed with an insightful discussion on outlining the company’s strategic focus, indexing on the pivotal role of technology in fashion innovation and trend discovery.
The event celebrated the contributions of the 9700 brands while also recognizing the best-performing brands of 2024 across various categories on Myntra. This is a testament to our joint commitment to building fashion, beauty and lifestyle on the back of technology for India.
One of the most anticipated segments of the day was the panel discussion with brands. The session brought together an esteemed group of fashion industry leaders, including Vishak Kumar, CEO of Madura Fashion and Lifestyle and Business Head of Aditya Birla Group, Sidhant Keshwani, Founder and CEO, Libas, Neelendra Singh, Managing Director of Adidas India, Aman Gupta, Co-founder and CMO of boAt, Manish Poddar, CEO of House of Rare, Helena Kuylenstierna, Director of H&M India and was moderated by Nandita Sinha, CEO of Myntra. The panel discussed pivotal topics such as the evolving dynamics of global vs. Indian fashion markets and trends shaping the Indian fashion landscape.
The evening concluded with a stunning fashion show by House of Pataudi, featuring their exclusive ‘Bhu Mandal’ collection. The show, blending couture with cosmic elements, took guests on a journey through the earth, sun, moon, and stars. In a regal blue sherwani, Saif Ali Khan stole the spotlight as the showstopper, sharing insights about the House of Pataudi’s collections.
Myntra Tech Threads 2024 was more than just any brand summit; it was a true testament to the powerful collaboration of brands, innovators, and industry leaders who are pushing the boundaries of what’s possible in fashion, beauty and lifestyle in India.
Corporate Comm India (CCI Newswire)
