First-of-its-kind CPI global mediation service promises to maximize revenues and eliminate hassles for app publishers
One API is built on HasOffers by TUNE, the leading performance marketing platform, ensuring mobile advertisers serve the best performing ads to the most relevant mobile users
New Delhi, October 2, 2015: India’s leading mobile ad tech platform, Tyroo Technologies today announced the general availability of One API, a next generation mobile CPI (Cost Per Install) performance platform, targeted at app developers and publishers around the world. One API is the world’s first CPI (Cost Per Install) mediation service that aggregates and prioritizes offers from hundreds of ad networks, publishers, and supply partners around the world and thereby delivers maximum revenues for app publishers. One API calls for publishers to integrate just a single API in their app to get offers from all ad networks, direct advertisers, and demand partners while still retaining the ability to serve house ads; thereby minimizing monetization hassles.
The One API technology platform connects app developers and publishers to the various global mobile ad networks and direct developers that offer mobile demand globally. The platform features a single billing system and generates a single invoice for all campaigns, resulting in timely and transparent payouts. One API offers monetization tools for mobile publishers, including creative A/B testing, optimization, and offer wall capability. In addition to this, One API functionally integrates a fraud protection and brokering elimination mechanism, while serving the most relevant, best performing ads to the right audience.
The One API technology is built upon HasOffers by TUNE, the world’s leading performance marketing platform. TUNE is recognized as a global leader in the industry—one that is trusted by ad partners and marketers alike across the globe. Leveraging the API-driven architecture of HasOffers, Tyroo seamlessly pulls real-time data into the One API platform to enable publishers to see aggregated marketer campaigns in a singular view. Through HasOffers, Tyroo is empowered to manage their own publisher network, as well as build and innovate their own technology.
Siddhartha Puri, CEO, Tyroo Technologies said, “One API is a game-changing product for app developers and publishers looking to monetize through CPI offers. The ability to discover offers from leading global networks through a single and easy to integrate API, with single window billing, is a huge level up on the competing platforms, whereas Inbuilt fraud prevention and eCPC prioritization make One API simply the best mediation platform for developers and publishers around the world.”
“We have a long-standing relationship with Tyroo and SVG group,” said Cameron Stewart, General Manager of TUNE. “Through working with them over the last several years, we have seen Tyroo grow and become a leader in the mobile ad tech industry. We are proud to be the technology platform chosen for one of the most successful mobile ad tech platforms in the APAC region. With the One API platform, both supply and demand partners can automatically monetize their inventory through a smart and transparent approach. We are looking forward to contributing to the success of One API globally and are confident that our platform will enable Tyroo to properly scale their program.”
More revenues: App stores and publishers using One API get to discover offers from global networks with inbuilt direct campaign and eCPC prioritization to maximize earnings. The platform features auto deduplication and the ability to find and remove offers with attached dead links, ensuring that publishers get better payouts. Finally, publishers retain the ability to sell their own inventory using the same platform. Tyroo charges only 7% technology fee for running your house ads, calculated based on the delivery reports. For the rest of your campaigns, Tyroo charges 15% fee calculated based on your earnings. These costs are transparent and standardized across all advertisers.
Less stress : The platform features a single, simple-to-integrate API that in turn normalizes all the APIs of global ad networks. Publishers end up saving a lot of time and resources through a single platform for tracking. The centralized reporting allows publishers to see how much money they are earning across campaigns, including their house ads. The built-in fraud protection features auto detection of ‘low CR’ (conversion rate) campaigns to protect against network level fraud. Further, low validation networks get identified and deprioritized, which shields publishers from validation fraud.
Single window billing : One API generates a single invoice for all campaigns resulting in transparent payouts. The platform is able to execute network-wide blacklisting for non-paying advertisers. In addition, publishers can manage their direct sales relations separately. Tyroo collects payments on publishers’ behalf from respective advertisers on the platform and release their earnings as per the billing frequency after deducting its fee.
Sameer Jain, Product Head, One API said, “ One API, unlike traditional mediation platforms, makes advertisers compete for your audiences. One API is built on the promise to provide unlimited fill rate and highest coverage of offers in geographies while removing daisy chaining and enabling last mile offer access. Our technology stack built with distributed global server architecture is deployed around HasOffers. This enables in-market real time testing and AI driven optimization engine, which is always learning on millions of clicks every day.”
Corporate Comm India (CCI Newswire)
