New Delhi, April 10, 2015: Rock & Storm Distilleries announced the launch ofBig BossWhisky, the grain based ultra premium whisky in Delhi NCR this month. Big BossPremium Whisky is blended to meticulous perfection to provide a smooth palate experience to the discerning consumer. Creation of an inspired mind, Big Boss is one of the few whiskies in its category with a relatively high scotch to grain spirit ratio providing it the rich full bodied and warm taste.
Big Boss whisky comes in an attractive tall green clear bottle with amber hues and a bright sunshine yellow label and a monocarton lending itself to great shelf visibility and instant mood upliftment for the consumer.
According to ArundeepSingla, MD, Rock & Storm Distilleries , “Premium whisky salience has grown rapidly over the past few years. Launch of Big Boss premium whisky augurs well for our aspiration of a significant share of the profit pie. The brand will tower over competition, literally be the big boss of the premium whisky segment, with its ultra smooth blend and international appeal.”
Available in three pack sizes, 750 ML, 375 ML and 180 ML, Big Boss is set to draw consumers into its fold with distinctively premium notes with generous infusion of scotch, compared to other whiskies in the same segment.
Launch of Big Boss whisky marks the first foray of Rock and Storm Distilleries into the fastest growing premium beverage alcohol segment in India. Big Boss whisky is available at all retail outlets in Delhi NCR and will soon be launched in other markets in the country. CCI Newswire
