New Delhi, June 10, 2014: It’s a celebration time at VivaConnect after having a scintillating victory at 6th edition of Indian Digital Media Awards 2014 (IDMA). This innovative mobile marketing company proudly lifted not one but two Gold Trophies for their service – LiveTalk, as the Best Innovation in Mobile Marketing and Best Use of Technology.
LiveTalk held a ground apart from others by being the only service to broadcast Live events over a voice call & build real time engagement over mobile, from any corner of the world. The service was highly appreciated for its potential that broadens the reach & empowers brands & enterprises to penetrate into media dark regions. Achieving a real-time connect with desired target group, over any make of mobile handset.
‘We all have experienced this part of digital technology been demonstrated more effectively during the recent elections. We (jury) felt the sheer scale of the technology & bandwidth involved in that (LiveTalk), really deserved a Gold.’ said Samar Singh Sheikhawat (Senior Vice President, United Breweries Ltd.) one of the jury member at IDMA.
LiveTalk was developed for Bharatiya Janata Party & extensively used during the pre-election campaigning to broadcast their rallies over voice call. It allowed them to reach & engage with masses spread across India, separated by distance but united by a device ‘Mobile’. The service proved effective where every other medium of Live telecast faced constraints of power cuts, inaccessibility to media (TV/PC), no internet connectivity & web-traffic, etc.
‘LiveTalk works as an on-demand channel over mobile to connect over a thousand concurrent callers with Live events. The service can be accessed over any mobile handset and doesn’t require internet connectivity, its simply dial & connect. We can aptly say that it’s a poor man’s youtube’, conveys Mr. Vikram Raichura (Managing Director, VivaConnect) enjoying the appreciation received by LiveTalk.
Considering the fast paced lifestyle of urban populace & the limitations faced by media coverage in rural regions, LiveTalk proves extremely effective no matter how diverse one’s intended reach is. This service takes the world of mobility solutions miles ahead, literally.
CCI Newswire
