New Delhi, March 13, 2018: Online grocery or e-grocery in India seems to be the new focus for the startups,HoReCa-focused online procurement platform Adurcup has entered the online grocery market which will enable their clients to select and purchase products by using this application for delivery to the sellers and buyers.
Adurcup Grocery, which offers 1000+ SKU’s across 23 categories covering renowned brands and local offerings. The services are live in Delhi- NCR region and any restaurant can start purchasing their requirements. The cores focus of this vertical remains at providing the complete range of products at the best price in the suggested timeline at a single point, eliminating unnecessary vendor liasioning and cumbersome process. The vertical also allows daily delivery at multiple stores to help standalone restaurant out with their storage problem.
Mr. Kushang Kumar, Co-founder, Adurcup says, “NRAI estimates the Indian food services market at INR 3091 billion and expects a CAGR of 10% and projects that this will become an INR 4981.3 billionmarket by 2021. The restaurant industry is going to contribute about 2.1% of the country’s GDP by 2021 according to NRAI. One of the biggest factors which will allow this growth is unorganized procurement of raw materials, which is about 22% to 30% of the total cost. Today this procurement is highly organized and is dominated by traditional offline whole sellers with zero technical assistance leading to highly inefficient supply chain.We are creating a new medium for these B2B transactions to happen via its online procurement platform www.adurcup.com, capturing all data points in the supply chain by providing the required technology infrastructure to the sellers and buyers.”
According to their market research for a sustainable food service business -food cost should be in the range of 22-30% depending on the type (format) of restaurant. Adurcup claims if any restaurant procures completely from their platform, they can help them reduce their cost by almost 1-2% in mere a month’s time and in the long run it promises further decrease in cost by bringing in their predictive analytics at store level purchase.
Adurcup is looking to make the restaurant supply chain highly optimized by filling in gaps such as low volume purchase, controlling quality from sellers, timely delivery and accountability of goods. The company offers its services at zero subscription cost to customers which will be valid at-least until the coming quarter.
For a buyer, Adurcup enables procurement directly from phone, creating a new approach to procure for any food service business (Hotel, restaurant, café) .Offering more than 5,000 SKU’s across 6 categories. Adurcup gives the buyer a lot of options with complete information to make an informed decision. Adurcup not only brings convenience to the business further guarantees faster services at better rates.
Corporate Comm India(CCI Newswire)
