- Another milestone achieved: Right-hand drive FUSO trucks already introduced in Kenya, Sri Lanka, Zambia, Tanzania, Zimbabwe, Bangladesh, and Brunei; Trucks now on its way to Indonesia, FUSO’s largest export market
- More left-hand drive variants to follow later this year to address a wider market
- The new ‘Asia Business Model’ underway: Targeted to double sales (MFTBC and DICV combined) to over 290,000 units by 2020.
Chennai, July 11, 2014 : Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a 100% wholly owned subsidiary of Daimler AG, Stuttgart, Germany along with Mitsubishi Fuso Truck and Bus Corporation, Japan (MFTBC), a Daimler Company, under Daimler Trucks Asia, rolled out its first Left-Hand Drive (LHD) FUSO trucks for the export markets at its state-of-the-art manufacturing facility in Oragadam. The first heavy-duty truck – the FUSO FJ (equivalent to a 2528C), will first be launched in markets like, Nigeria, Ethiopia and Egypt, and in the mid-term will be rolled out in further markets in Africa, Latin America, and the Middle East. With this, Daimler Trucks Asia strengthens its portfolio of new FUSO trucks for the non-Asian markets as well, adding thrust to its export strategy. A variant of the new DICV-made FUSO LHD will be showcased at the upcoming IAA Hannover show in September 2014.
As part of the first wave of Export-markets DICV-made FUSO trucks are already exported to markets like Sri Lanka, Bangladesh, Indonesia, Kenya, Zambia, Zimbabwe, Tanzania and Brunei. The new FUSO trucks have been well received by customers’, thanks to the already established robust FUSO distribution and service network. DICV will also start manufacturing medium-duty FUSO LHD vehicles subsequently later this year to address the wider market.
These robust and fuel-efficient trucks, newly developed to meet the ever demanding customer expectations in the growth markets, reinforce FUSO’s leading presence in overseas markets. Rigorous testing has been assessed under the most strenuous driving conditions to ensure maximum reliability of the trucks.
With a clear view on the growth potential in Asia and Africa and beyond, FUSO is in preparation to continuously add further markets to its strong market presence. Daimler Trucks Asia expects to gain additional growth momentum in the future markets on top of the current existing markets from its new Asia Business Model introduced in 2013. The new business model creates synergies by bundling the strengths of the Japan-based Mitsubishi Fuso Truck and Bus Corp. (MFTBC) and Daimler India Commercial Vehicles (DICV) under the Umbrella of Daimler Trucks Asia.
The new “Asia Business Model” moving ahead
The Asia Business Model is an integral component of Daimler Trucks Global Excellence Program ‘DT#1 (Daimler Trucks Number One)’ designed to secure Daimler Trucks leadership position in the key growth markets in Asia, Africa, the Middle East, and Latin America. By leveraging its operational strengths in Kawasaki, Japan (MFTBC), and Chennai, India (DICV), the new business model is targeted to double its sales (MFTBC and DICV combined) to over 290,000 units by 2020, and thus, as “Daimler Trucks in Asia” making a major contribution to Daimler Trucks overall sales target of over 500,000 units sold in the year 2015 and more than 700,000 trucks in the year 2020.
The new business model enables Daimler Trucks in Asia to fully leverage its product portfolio, R&D network, joint sourcing, and global production footprint. Short-term joint projects are already underway in areas including sourcing, logistics, and shared IT systems and platforms.
CCI Newswire
