Dyson expands its retail presence in Bangalore with a new store in Phoenix Market City

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Dyson technology works differently, it is engineered to solve real problems. The best way to understand it is to experience it. This is why we created Dyson Demo – a place that brings to life the science and engineering at the heart of our machines.

 Discover Dyson cord-free vacuums and capture hidden dust that traditional cleaning leaves behind 

Beauty aficionados can also book a complimentary styling demo, with Dyson’s stylists

New Delhi, July 27, 2021: Dyson is all set to open its second store in Bangalore with a Dyson Mall Demo Store at the Phoenix Market City. The new Dyson Demo Store, like all Dyson spaces, has been engineered to encourage people to pick-up, test and experience Dyson’s technology. 

People in Bangalore can now experience the entire Dyson floor care, environment care and hair care range at the demo store. Beauty aficionados can also avail a complimentary styling demo at the Dyson Demo store.

The Dyson Demo Store at Phoenix Market City is Dyson’s eleventh demo space in India. Post the latest retail expansion Dyson will now have twelve demo spaces in India. Dyson has six demo stores in India including DLF Promenade and Select CITYWALK in New Delhi, and Phoenix Market City in Bengaluru, VR Mall in Chennai, Palladium, High Street Phoenix in Mumbai; Orion Mall and Inorbit Mall in Hyderabad. Besides the Demo Stores, Dyson also has six Mall Demo Zones in India, including the ones at Orion Mall, Ambience Mall and Vegas Mall in Delhi-NCR, Infiniti Mall in Mumbai, GVK Mall in Hyderabad. 

All Dyson machines including the latest floor care technologies would be available for demo and purchase at the new store. Some key highlights are:

Dyson V11TM    Absolute Pro cord-free vacuum cleaner 

Dyson’s most powerful vacuum cleaner – Dyson V11™ Absolute Pro cord-free vacuum – now comes with double the run-time. Two click-in battery packs extend the machine’s run time to 120 minutes, with fade free cleaning guaranteed. Three microprocessors on board the Dyson V11™ Absolute cord-free vacuum monitor performance up to 8,000 times a second. The microprocessors are located in the Dynamic Load Sensor inside the High Torque cleaner head; inside a Dyson Hyperdymium motor; and inside the battery. These advances mean that suction automatically adjusts depending on floor type, and the owner can see how much run time is remaining.

The Dyson V11TM Absolute Pro cord free vacuum cleaner and its attachments are engineered to reach all surfaces and deep clean even the hidden dust across surfaces like mattress, sofa, carpet, cars in addition to hard floors. 

Visitors to the Dyson Mall Demo Store at the Phoenix Market City will be able to experience the machine on three different floor surfaces, with a variety of dust and debris at hand.  Visitors will be able to speak to Dyson experts about which technologies are most suitable for their home. 

 Dyson Pure CoolTM  Advanced Technology

Only Dyson air purifiers display 4 different pollutants in real-time – PM2.5, PM10, VOC, NO24. Three intelligent sensors automatically detect airborne particles and gases, then diagnose and report them in real time. Only Dyson air purifiers have vacuum-sealed H-13 Glass HEPA and activated carbon filters4 that capture 99.95% of ultrafine particles as small as 0.1 microns, such as allergens and pollutants2. Only Dyson air purifiers come with Air MultiplierTM technology and 350 degrees oscillation4 that allows them to project purified air around the whole room properly.5 

Visitors can experience the Dyson Pure CoolTM Advanced Technology Tower air purifier and Dyson Pure CoolTM Advanced Technology Desk air purifier. The machines automatically detects airborne particles and gases and simultaneously reports to the new LCD screen and Dyson Link app in real time, encouraging well-being and maintaining comfort levels in the home.

Dyson experts are on hand to explain the way in which the hardware and software integrate to give the machine intelligence and reveal invisible airborne pollutants.

Dyson AirwrapTM styler

Styling hair should not be synonymous with damaging hair. The Dyson AirwrapTM styler has intelligent heat control, allowing style savvy Dyson owners  to achieve salon like styles from the comfort of their home at lower temperatures to protect their hair from extreme heat damage.

At the heart of the Dyson AirwrapTM styler comes a radical idea: the Dyson digital motor to create a phenomenon known as the Coanda effect. The Coanda effect occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the air flow attaches itself to the surface. Taking advantage of this principle Dyson’s team of aerodynamicists created a way to style hair using only air combined with heat. The result, whether choosing to curl, wave, smooth or dry hair, creating a natural blow dry look with a smooth finish, whilst helping prevent extreme heat damage, making the Dyson AiwrapTM styler an ideal way to take care of your hair health by no exposure to extreme heat.

Longer barrel attachments are available in three sizes- 20mm, 30mm and 40mm long barrels, that are engineered for styling longer hair. There is a barrel for everyone, depending on hair type and the kind of curl one would like to achieve- a 20 mm log barrel for tighter curls in fine hair to 40mm barrels to create loose, bouncy curls or waves. 

Dyson CorraleTM straightener

The Dyson CorraleTM straightener uses patented Dyson flexing plates that shape to gather hair, delivering enhanced styling with less reliance on heat, resulting in half the damage, whilst also being cord-free. Achieve outstanding style anywhere, at any time – quicker.

Featuring the pioneering microhinged plate technology, which flex to shape and gather hair, applying even heat and tension to all the hair strands in every pass and keeping them perfectly aligned.

Much like the Dyson Supersonic™ hair dryer and the Dyson Airwrap™styler, the Dyson Corrale™ straightener features Intelligent Heat Control technology. Suitable for all hair types, this unique styling tool features three precise temperatures, using a platinum sensor that measures the temperature 100 times a second. This technology communicates with a microprocessor, which in turn controls the heating system to deliver precise, accurate heat. Combined with Dyson’s 4-cell lithium-ion battery technology, the Dyson Corrale™ straightener also delivers cord-free performance

You can check the entire Dyson portfolio that will be available at the Dyson Mall Demo Store in Phoenix Market City, is here.

Corporate Comm India (CCI Newswire)