An unprecedented attempt to alleviate the commuting quandaries of daily travellers
New Delhi, June 15, 2015: Firefox, a leading name in the premium bike segment in India, and the International brand Trek, extended their support to The Smart Commute – A Cycle 2 Work Project in association with Project Green Mile. The event was held in Mumbai on the occasion of Environment Day i.e. June 5, 2015. Helping commuters experience the ease and convenience of commuting on cycle, the 2 hour event kick started at 6:45 am and went on till 9:15 am. The one-of-its-kind occasion clearly echoed its belief, ‘your health, your wallet, your planet but above all your choice’.
MR. SHIV INDER SINGH, MD, FIREFOX SAID, “Being a market leader in the bike segment, we supported this environment-friendly event in order to help people reduce the drudgeries of daily travel. Through this project, we wished to encourage commuters to ride their way to work on a cycle to reduce their carbon footprint. We are extremely happy as The Smart Commute project was a thumping success and we wish to support many such initiatives in the future as well.”
Daily commuters like working professionals and students and all those who wished to join the bandwagon of smart commuters, participated in the event. There were a total of 7 routes and the cycle ride through all of them culminated at the single endpoint of Sofitel Mumbai, BKC.
By supporting this initiative, Firefox led scores of travellers in becoming smart commuters who like to travel in an eco-friendly way. It helped them contribute their bit in making their city a better place to live in. CCI Newswire
