New Delhi, January 30, 2018: Floating Canvas Company (www.floatingcanvas.co) is India’s first art-on-subscription service. Based in Mumbai, it was founded by Aagam Mehta, Shakti Swarup Sahu and Rahul Singh Yadav with one simple aim: to redefine the way art is discovered, experienced and shared.
So how did it all begin? With a simple question: Why don’t we see more of art around us? Why is it perceived as a niche thing meant only for a select few? It’s a question that led to a lot of research, soul searching and conversations with artists, art enthusiasts, gallery owners as well as the seemingly disinterested. And it led to an exciting revelation:
No one actually hates the idea of exploring and experiencing good art. In fact, most people appreciate the positive effects of being surrounded by them – be it at home or work.
But there were two roadblocks:
- The significant investment involved in buying a piece of art
- The fear of growing out of it in a year or two. And then being stuck with it.
And that’s how to idea of merging art and subscription came about.
Select. Subscribe. Switch.
With Floating Canvas Company, exploring and experiencing quality art is now just 3 easy steps away.
- Select what you like from their curated collection of paintings, limited edition prints, digital art, photographs and mixed media artworks.
- Subscribe for as little as Rs. 90/month
- Switch it six months down the line if you feel like exploring something else.
Floating Canvas Company just launched their website that lets consumers subscribe to their favourite works in an easy, hassle-free manner. Though they are currently serving only Mumbai, Pune, Delhi-NCR, Bengaluru, Hyderabad and Kolkata, they plan to expand operations and serve pan-India in the coming months.
Apart from individual consumers, Floating Canvas Company is also focusing on catering to enterprises. With studies highlighting a host of positive effects that art has on employees and patrons, they believe they have a compelling proposition in place for verticals like hospitality, real estate, healthcare, corporate workspaces and more. From art consultants and managers to assist with everything from curation and installation to subscription management, it’s an offering that enterprises should definitely consider to enliven their spaces.
Corporate Comm India(CCI Newswire)
