Bangalore, November 19, 2015: Freecharge, india’s leading digital payments platform, today announced a two years deal as on-ground official partner for vivo indian premier league (ipl) 2016. Cricket is a hugely popular sport in india and its appeal cuts across age and socio economic barriers. With this association freecharge will reach millions of consumers through a host of promotional activities during the matches. It will also use this platform to introduce innovative payment options to audiences across the country.
Speaking about the partnership, govind rajan, coo, freecharge, said, “_we are delighted to partner with india’s favourite sports event vivo ipl for next two years as official on ground partner. Freecharge is
an iconic brand amongst youth and so is vivo ipl, making this an ideal partnership of two energetic brands. Freecharge plans to launch a 360omarketing campaign across various platforms.”
Elaborating on marketing initiatives, he added, “_cricket is a bond that unites the entire country. Over the last many years, vivo ipl has created a unique place for itself as the modern day format of cricket, connecting a large audience with its intense offering of fast paced competition. The predominantly young user base of freecharge identifies closely with this innovative and dynamic offering. Freecharge will be spending over inr 100 crores in the sponsorship, promotions and alliances to connect with the young and tech savvy audience in india and outside.”
Mr. Anurag thakur, hon. Secretary – BCCI, said: _”on behalf of the BCCI, i welcome freecharge to the ever growing vivo indian premier league’s family. I also want to congratulate our team for building the base of this association and ensuring that the backend process to make this partnership a reality was mooth.”
As the official partner, freecharge’s branding will be prominently visible on all major indoor and outdoor platforms of vivo ipl during all the seasons. The energy and passion that cricket brings forth in its fans resonates with freecharge’s core values and will enable freecharge to increase its brand recall among people of different age groups in 1000s of towns and cities across india.
Corporate Comm India(CCI Newswire)
