New Delhi, November 20, 2015: Riding on overwhelming customer response leading up to the festive season, Go Colors, India’s exclusive women’s legwear brand, reported its highest-ever sales this festive season.
Breaking all previous records and setting a new benchmark, Go Colors retailedproducts over 9CR of legwear during 2015 festive season – October till Diwali, thereby registering a robust 90% growth over the corresponding period in the previous year.
“ Our festive season story has been about setting new milestones. The 90% growth in our retail sales is a real barometer of customer response towards branded legwear, accepting it as a key component of their wardrobes! We have seen a heathy growth in the core items ‘Churidhar’ and ‘Leggings’ whereas new products like Knitted Pants and our range of Palazzo offerings have seen a very good response from the consumer. This has helped us achieve a healthy double-digit growth month-on-month. This sales momentum has been helped by the choice of over 120 colors that we offer and 18 different styles, also by the newproducts – the super stretch jeggings and slim-fit denim jeggings,” said the company’s Director, Gautam Saraogi.
“We had ramped up capacity to meet the added demand in this festive season. Thanks to an improved market sentiment and our new winter range lined-up for launch in the coming months, we are planning to bring more excitement to the marketplace. Our vast network of over 70 EBOs across the country, strong presencein LFS stores like Reliance, Central and Megamart, widespread online presence and above all, the trust of customers in us and our products have been the big differentiators for us,” Gautam Saraogi added.
Earlier this year, Go Colors had raised $10 million in funding from Sequoia Capital to grow the brand and the current festive season success can be attributed to the tremendous expansion the brand has done in a short span of time. “We used the fund infusion to fuel our growth trajectory and catapult our Exclusive Brand Outlet (EBO) footprint across the country. We want to establish our EBOs across the length and breadth of India by this financial year end. This robust festive season growth is encouraging and has boosted our efforts to establish Go Colors as a legwear leader in India. Ultimately we want to be the one and only one stop destination for women’s legwear” said the company’s Director, Gautam Saraogi.
Corporate Comm India(CCI Newswire)
