GrabOn looks set to revolutionize coupon industry dynamics with the cutting edge Buzz Me feature

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With the launch of its V3 today, the fast growing Indian Coupon Company aims to simplify the online shopping experience

New Delhi, July 2, 2015: GrabOn, the fastest growing coupon company in the Indian market, looks set to revolutionize the mechanics of the coupon industry with the launch of its V3 today. The latest version will include the ground-breaking Buzz Me feature, a personalized anytime notification popping-up on the desktop for providing coupon users with the best deals. This unique feature can function without the need to register or download any app/plug-in. Moreover, the Buzz Me feature will also automatically adjust to any browser/interface upgrades, eliminating the need for manual updating and simplifying the user experience.

The Buzz Me feature, which was developed to make the shopping experience and interface in India more user-friendly, is the first-of-its-kind to be launched in the e-commerce space globally. The feature is designed specifically for enhancing the satisfaction quotient of online shoppers who prefer on-the-go shopping and want a website that understands all their shopping needs. Buzz Me automatically alerts users with a small notification on their desktops of any great deals they can avail. Developed after in-depth market research by creative developers and UI experts, Buzz Me will consider the users’ preferences as well as time/seasonal sensitivity to automatically recognize the current seasonal sales and send out notifications to land the best and latest coupons and deals in a snap.

Speaking about the latest development, Mr. Ashok Reddy, Founder and CEO, GrabOn, said, “We understand how busy online users are. They dislike spending too much time searching for redeemable coupons, and roadblocks such as user privacy issues, browser load time, stickiness, annoying nag of ‘click me’, subscription policy etc. irk them to no end. This feature will be a life-saver for our users and help them to be on top of their personal life with notifications that would not interrupt their workflow.”

GrabOn has the distinction of being the fastest growing coupon company in India, with over 4 million unique visitors a month and an Alexa rank of 294. The organisation established itself as a major player in the coupon market with an estimated market value (GMV) of $80 million per year. While GrabOn has associations with over 2300 online merchants and 5000+ coupons on offer, the website’s user-oriented approach has also boosted its success story, with users redeeming around 4.3 million coupons monthly.

Please go through direct YouTube link to understand the feature better:

https://www.youtube.com/watch?v=a2cZbPotdvA&feature=youtu.be 

CCI Newswire