Launches first in the southern state of Tamil Nadu
New Delhi, February 24, 2023: Hindustan Unilever Limited (HUL), India’s largest fast-moving consumer goods company has introduced a new variant of Horlicks. Millet Horlicks in a Chocolate flavour is a new addition to the Horlicks portfolio and it has been launched first in the state of Tamil Nadu.
Millets will play an important role in HUL’s vision of nourishing a billion lives through its Nutrition business. One of the challenges in this journey is to make the traditional Indian grain easier to adapt so that it is palatable and not rejected by children. Millet Horlicks is designed with a focus on the taste preferences and nutritional requirements of children above the age of six.
Millet Horlicks in Chocolate flavour is HUL’s first product with this super grain – it is made with multi-millets like Finger Millet (Ragi), Sorghum (Jowar), Foxtail Millet (Kanngani) and Pearl Millet (Bajra). Multi-millets are a natural source of Calcium, Iron, Protein and Fiber which are critical for growing children.
Commenting on the launch, Mr. Krishnan Sundaram, Vice President and Business Head, Nutrition, HUL said, ‘’We are happy to introduce first of its kind – a multi millet-based offering for children in the health food drinks category. Millet Horlicks in Chocolate flavour is our first innovation for Horlicks in this space. We are proud to support the Government’s initiative in making India the global leader of the super-grain. With the launch of Millet Horlicks in Chocolate flavour, we are moving closer to delivering on Unilever’s ‘Future Foods’ commitment. Our aim is to create anutrition solution that address the issues of unbalanced diets and micronutrient deficiency in India. Mainstreaming millet for children is a critical step in this direction.’’
The Millet Horlicks launch in Tamil Nadu is led by television and digital platforms, including YouTube, OTT platforms as well as print. View the TVC here.
The all-new Millet Horlicks packs are available in a chocolate flavour and in 3 SKUs of a 400g jar priced at 279, 400g pouch priced at 239 and 600g carton (bag-in-box) pack at 399 in stores across Tamil Nadu.
The UN declared 2023 as the “International Year of Millets” after a recommendation from the Indian Government.
Horlicks is a nourishing beverage to be taken as a part of the regular daily diet. Horlicks combines the goodness of milk, wheat and malted barley with 23 vital nutrients such as proteins, Zinc, Vitamin C and Vitamin D with other immunity supporting nutrients like Selenium, Folic acid, Iron, Vitamin B12 and Vitamin B6.
Corporate Comm India (CCI Newswire)
