Thousands of SMBs in India are advertising and growing their presence on Twitter
- Since the launch of Twitter’s self-service ads platform in September 2015, the average monthly spend per SMB advertiser has grown by 60%
- Local SMBs (@MagicSewa, @MumbaiCityFC, and @AxisMutualFund) share their success stories at Twitter’s #HighTeawithSMB today
Bengaluru, January 23, 2016: India has a flourishing entrepreneurial culture with over 51 million registered SMBs according to a Zinnov market research report in January 2015. Today, these small and medium-sized businesses (SMBs) benefit in multiple ways with an active presence on social media, including Twitter. In September 2015, Twitter opened up its self-service ad platform to India, and 200 other countries and territories around the world, to encourage the growth of SMBs. The purpose? To help SMBs achieve their business goals by using Twitter’s diverse targeting features to reach millions of Twitter users – that too on a budget of their choice.
Today over 100,000 advertisers worldwide use Twitter to interact with their target audience. Since the self-service ad platform launched in India four months ago, thousands of Indian SMBs have advertised on Twitter and the average monthly spend has grown 60% per SMB advertiser. This makes India one of the fastest-growing SMB markets for Twitter worldwide. Indian SMBs (across verticals such as e-commerce, travel, sports, and finance) use Twitter’s self-service ad platform to achieve five business goals:
- Grow their follower base
- Increase website clicks or conversions
- Increase Tweet engagements
- Increase app installs or engagements
- Find leads on Twitter
Depending on the business goal, Twitter’s self-service ad platform helps business owners reach the right target audience, develop objective-based campaigns, create best-format ads, as well as use analytics to improve their campaign.
Emily Huo, Head of SMB Sales, Asia-Pacific for Twitter, met with top SMB clients across India this week highlighting the success of their campaigns on Twitter’s self-service ad platform. Ms. Huo said: “The exponential rise of the Internet, mobile, social media, along with the changing face of Digital India, has made this country one of the leading startup hubs worldwide. India is one of Twitter’s fastest-growing SMB markets worldwide and, in just four months, is already our third largest SMB market in Asia Pacific, after Japan and Australia. We’re excited to work with the Indian SMB community to help them achieve their business goals and reach over 320 million Twitter users worldwide.”
EXAMPLES OF SUCCESSFUL SMB CAMPAIGNS ON TWITTER IN INDIA
@MagicSewa, @MumbaiCityFC , @AxisMutualFund,@ActionAidIndia, @nandosindia, and @edelweiss_tokio are among the top SMB advertisers on Twitter in India.
@MagicSewa , Delhi’s radio cab service, has been using Twitter to raise brand awareness, to generate leads and to get people to start taking rides with them by encouraging mobile app promotions to download their mobile app, and website clicks to take booking through their website. The ROI has been high, as the business owner has invested less than 1$ per engagement.
Embeddable Tweet URL: https://twitter.com/MagicSewa/status/675229162290978816
“In India, on-demand taxi service providers are changing the way urban Indians travel. At Magic Sewa, we wanted to build a thorough brand awareness plan for our cab service in the current ultra-competitive taxi service market. Hence, we have adopted Twitter self-service Ads as an essential part of our digital marketing strategy. Our campaign on Twitter ran for 2 months, and since then we have experienced a rise in brand awareness as well as a significant conversion and adoption rate. We are pleased to have partnered with Twitter to accomplish our business goals by using the platform’s creative, measurement and targeting tools constructed just for a small and medium business like ours,” said ParamShobhit, Marketing Head of Magic Sewa Cab Services, Delhi (@MagicSewa)
@MumbaiCityFC , the Mumbai team of the Indian Super League, has used Twitter’s self-service ad platform to gain brand equity, increase brand awareness and to increase engagement of their Tweets, which will eventually lead to ticket sales.
Embeddable Tweet URL: https://twitter.com/MumbaiCityFC/status/667644886162776064
“Today, social media is a driving force in the sports industry landscape. The Twitter self-serve ads platform serves as a catalyst for us to deliver unprecedented, real-time engagement with our fans, who are extremely eager to interact and voice their passion for the team. With constant media optimization and content experimentation by The Glitch, our creative partners, we were able to develop a strong relation with users; and that has resulted in increasing fan loyalty while also having a lasting impact on business success for @MumbaiCityFC.,” said Indranil Das Blah, CEO of Mumbai City FC, Indian Super League’s Mumbai team (@MumbaiCityFC)
@AxisMutualFund , a financial services firm, ran several campaigns on Twitter’s self-service ad platform including #Doyourhomework and #Taxmansays to increase investor awareness on their financial instruments and products and to reach a micro-targeted audience of the top influencers on the platform. The video ad campaign generated a ROI of $0.02 CPV.
Embeddable Tweet URL: https://twitter.com/AxisMutualFund/status/685116845439975425
“Social media is changing customer behaviour in the financial services space and also their expectations from us as financial partners is dramatically witnessing shifts. In a world going social, we have embraced Twitter to drive stronger, sustainable and mutually beneficial relationship with investors. We are set to lead the digital transformation roadmap by embracing Twitter’s self-service ad platform. The initial response has been encouraging as we have met with considerable success in connecting with our target audience,” said Karan Datta, Chief Business Officer at Axis AMC Limited (@AxisMutualFund).
Corporate Comm India(CCI Newswire)
