NEW DELHI, NOVEMBER-07-2019: Reinvention has been their armour of choice and they swear by it. The rationale isn’t unfounded. Back in the 80s, when large composite mills in India faced an existential threat due to the coming of power looms, Arvind turned to a business strategy that put an emphasis on international markets and top notch premium fabrics. The result? The company catapulted itself to be among the top three denim producers globally within a decade according to report published economictimes.indiatimes.com
Synonymous with the quintessential Indigo dyed denim cl ..
