Mebelkart bets big on modular kitchen category

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· Modular kitchen segment at MebelKart is seeing a growth of 75% Month on Month

Bangalore, March 20, 2016: MebelKart, India’s largest online furniture marketplace, today announced that it is extremely optimistic about the modular kitchen category that it launched in November last year. The company is witnessing a month-on-month growth of 75%, both in terms of revenue as well as volumes. The modular kitchen category is currently live in Bangalore, Chennai and Kochi. The company will be launching this category in Mumbai and Delhi by the end of this month.

The demand for modular kitchens has increased dramatically in recent times because of an increased focus on convenience, a need for effective utilization of space, lifestyle-related changes and enhanced purchasing power. At MebelKart, modular kitchens can be designed and customized based on the requirements of the consumer. A wide portfolio of offerings is present on modular kitchen section, available from Rs. 80,000 onwards.

Commenting on the development, Mr. Rahul Agrawal, Co-Founder and CEO of MebelKart said, “MebelKart was formed with the vision of providing end-to-end home solutions to buyers across the country, irrespective of their budgets. We recently launched the modular kitchen category to cater to the increasing demands of the new-age home buyers. As per our internal research, 80% of modular kitchen category is unorganized. The customers are unable to get real value from their online furniture purchase and are often left wanting for variety when it comes to styles and designs. We, at MebelKart, are striving hard to address this gap with our aesthetically designed and affordable products in the modular kitchens category.”

Added Mr. Agrawal, “The category has been performing extremely well and we are scaling this up really fast. We are confident that we will continue to witness exponential growth in this category in the times to come.”

MebelKart which started as a furniture marketplace in 2012 is growing by 100% MoM in terms of GMV and volume. MebelKart currently serves 20,000 pincodes that translates to over 100 cities, has product portfolio of 2 lakh SKUs, and is working with 2,500 vendors across India.


Corporate Comm India (CCI Newswire)