Football Club for the mega football league -‘DLF ONGC Senior Division Annual Football League -2013’
Plans to partner with various sports disciplinewith their range of world class high performance sports socks
New Delhi December 18, 2013: Bonjour, the Noida based number one player in socks in the country which has been keeping millions of feet happy has tied up with ‘Hindustan Football Club’ for the mega football league ‘DLF ONGC Senior Division Annual Football League -2013’. Socks are an integral part of every sportsman’s wardrobe and good quality socks always add to a good performance. Bonjour, the manufacturer of the largest & most versatile socks range is now venturing into the sports category to promote the spirit of sportsmanship with their specially designed superior quality high performance sports socks range. The company aims to partner with various sport disciplines with their range of world class high performance sports socks to reach out to the vast sports fraternity including the players, authorities and enthusiasts.
Mr. R.K. Jain, M.D., Bonjour, said, “This tie up is a small step forward in our brand’s journey where we want to communicate and connect with the sports loving youth and provide them technologically superior world class products. India is fast becoming a popular destination with football greats like Maradonna and Messi promoting the great game. We also realize our responsibility and want to contribute in our way in making lesser popular sport like football. The company has designed special socks for football keeping in mind the requirements of the sport and players. The teams will endorse the Brand and Bonjour sports products would be available at all the match venues.”
Bonjour was established in 1989 with the vision of becoming first Indian multinational socks brand and has grown to be the most respected brand for its quality standards and world class manufacturing units. Bonjour is a success story with presence in more than 8000 premium stores, multi giants across India and a impressive global footprint growing at a healthy rate of 25%. The brand has also opened 5 exclusive stores in North India in Noida, Ambala and Delhi. Each brand store is a testimony of the growing market and Bonjour’s attitude of developing and converting a staid product category into a fashion accessory displayed and sold in a world class ambience. U.K, USA, UAE, Saudi Arabia, Kenya, Turkey and other European countries are the key international markets for Bonjour.
Bonjour manufactures socks (formal/ dress/ sports/ fashion), stockings, tights and hankies for men, women, girls and kids. Design, versatility and innovation have been the key words behind the success of Bonjour. Bonjour’s vast production facilities in Surajpur, Greater Noida spread across 7500sq mt., boasts of a total capacity of approximately 16.5 million pairs of socks per annum along with 4 million and 2 million hankies and leggings/tights respectively. Realizing the different preferences and requirements of their clients, Bonjour has developed its expertise to offer effective customized solutions on their range of products. CCI Newswire
