Shenzhen, December 19, 2023 : Leading global technology brand OnePlustoday unveiled an exclusive videocelebrating its ten-year anniversary with founding members and friends.The videoreflects on a decade of OnePlus milestones and discusses the company’s future, including the upcoming OnePlus 12 and OnePlus 12R flagship devices, which will be launched globally on January 23, 2024. During the video, OnePlusalso confirmed thatthe OnePlus R series will go on sale outside of India and China for the first time in the series’ history.
In the short space of just ten years, OnePlus has grown from a bold but simple idea into a renowned technology brand with products and users in all four corners of the globe. To date, OnePlus has entered over 50 markets worldwide and has built up a registered community member base of more than 50.2million users. As of the end of October 2023, global sales of OnePlus devices havegrown 59%compared to the same period last year, and by as much as 40% in India, reflecting the continued international expansion and recognition of the brand.
To express its gratitude to its users for a decade of support,collaboration, and loyalty, OnePlus has launcheda special 10thanniversary celebration to give back to its fans.
Celebrating 10 Years of Innovation and Never Settle
In the video, OnePlus founding members, including Pete Lau and Kinder Liu, gather withfriends who share the Never Settle spirit to discuss their original motivation and vision for establishing OnePlus as a brand thatcreates premium, user-centric technology to challenge market conventions and the industry status quo.
“Back in 2013, we were a small team, but we had really big ideas about building better products,” said Pete Lau, Founder of OnePlus.“Even though so much has changed since our humble beginnings,just as much has stayed the same. Regardless of how the world has changed around us, our essence as OnePlus remains the same. As long as we hold on to our ‘Never Settle’ ethos, OnePlus will always stay true to its roots.”
They also discussedthe future of the company and underscored the significance of co-creation to the brand and OnePlus’ mission to share cutting-edge technology with the world.
“As an R&D and product person, being able to take part in the research and implementation of truly cutting-edge technologies has been the most fulfilling aspect of this journey for me,” said Kinder Liu, President and COO of OnePlus, “Throughout these ten years, every OnePlus product, and even the company itself, has been built hand in hand with our users. Co-creation is an inseparable part of our DNA, and I hope that OnePlus will continue to push the boundaries of technology with tech enthusiasts everywhere for the next ten years and more to come.”
A Masterpiece Ten Years in the Making: Introducing the OnePlus 12 Series
OnePlus also used the occasion to reveal new information about itsupcoming OnePlus 12 Series.
A decade in the making, the OnePlus 12 Series has been developed to address an industry-wide challenge in balancing high performance, high power consumption, effective heat dissipation, and longevity. The two devices, the OnePlus 12 and OnePlus 12R, are designed to prove that a smartphonedoesn’t need to be “Plus” “Pro” or “Ultra” to provide the best hardware specs and software experience. Instead, the dual flagship OnePlus 12 and OnePlus 12R each have their own unique attributes that give users the choice to pick what’s important for them on their next smartphone.
The OnePlus 12 isan all-round flagship phonethat embodiesOnePlus’ decade-long leadership in technology.It features the latest Snapdragon 8 Gen 3 Mobile Platform, 4th Gen Hasselblad Camera for Mobile with a new 64MP 3x periscope lens, and a boundless Flowy Emerald colorway – all in true homage to OnePlus’ Never Settle spirit.
In addition to the OnePlus 12, the performance flagshipphone,the OnePlus 12R, will be the first member ofthe OnePlus Rseriesto launch outside of India and China. Both flagship phones are set to bereleasedat the OnePlus Smooth Beyond Belief Launch Event at 19:30 IST, on January 23, 2024.
As OnePlus begins a new decade, the company isset to continue challenging the status quo through its commitment to creating only the best smart devices. Together with its partners and global user base, OnePlus will further push the frontiers of technology to continue delivering fast and smoother experiences to users worldwide.
Corporate Comm India (CCI Newswire)
