Mumbai, October 23, 2015: Prem Ratan Dhan Payo(PRDP), directed by Sooraj Barjatya , starring Salman Khan and Sonam Kapoor will showcase traditional and exclusive jewellery designed by PNG Jewellers. For PNG and Rajshri, It is the coming together of two brands, bound by Legacy, family values and their constant urge to deliver the best. The magnum opus of Sooraj Barjatya is one of the most awaited movies of this year and has a stellar star cast. The PRDP Jewellery range would be showcased in two segments at the PNG stores, five showrooms will have the full collection and thirteen other stores will be presenting a mini collection.
Prem Ratan Dhan Payo, is set in the backdrop of Rajasthan and depicts the story of a royal family. The jewellery designed by PNG Jewellers for this Salman and Sonam starrer is exclusive, elegant and diverse. Sonam Kapoor, Salman Khan and Neil Nitin Mukesh have adorned thirty six, eighteen and five designs by PNG respectively. Since the movie has a very princely and noble undercurrent, PNG has ensured that the PRDP jewellery collection reflects the same.
The Prem Ratan Dhan Payo Jewellery range is predominantly made in Gold, CZ with a few exceptions of Kundan, Jadau and heavy gold along with diamonds were used to complete the traditional Rajasthani appeal. Each design is different and has been created to compliment not only the character but also the scene.
The PRDP Jewellery range highlights the traditional values of Jewellery by catering to those who are fond of Kundan and Jadau Jewellery. Although they have used glass and CZ in most of the jewellery, real polki stones were encrusted on certain pieces as well. Every design comes with BIS Hallmark as a measure to maintain the supreme quality. The USP of PRDP Range by PNG is the scope of customization. A customer can choose between materials for their respective orders and PNG Jewellers would maintain authenticity and sense of personalization simultaneously.
Mr. Saurabh Gadgil, Chairman & Managing Director of PNG Jewellers stated with enthusiasm, “Sooraj Barjatya is doing a movie under the banner of Rajashri Productions after a really long time. With all these legendary names being associated with each other, expectations are riding high. We are excited to bring you this new range. Mr. Barjatya, along with our team has worked really hard to create some beautiful and intricate designs and we are hoping to see a hike in our sales with the launch of the PRDP range”
Corporate Comm India(CCI Newswire)
