Mumbai, August 03, 2016: Prabhat Dairy Limited (listed in BSE / NSE)has partnered with Vodafone to make payments to Dairy Farmers in the District of Ahmednagar. The objective was to allow rural population to easily access digital payment service thus considerably reducing their time, energy & money.
Prabhat partners with more than 85000 farmers through its more than 500 Milk collection centers and collects 9 lakh liters of milk daily. The company used to deposit the amount in farmers banks accounts for the milk provided by them within 10 days.
The farmers generally have to travel for 10 – 15 kms to withdraw their money from the bank or for making utility payments etc
According to Mr. Vivek Nirmal, Joint MD, Prabhat Dairy “With our tie up with Vodafone, the farmers don’t have to visit any bank or ATM for money withdrawal. The agent of Vodafone visits Prabhat Collection center on the day of payment disbursal and farmers get cash at the collection center itself. These farmers can also pay their utility bills through this service with the help of the payment center.”
This collection centers are located within the village hence it is easily accessible to the dairy farmers. The farmer receives an SMS from Vodafone with the amount to be collected from the centers. The farmers just need to show the SMS and his identity proof to collect the payment.
As of now it’s been started in 34 villages of Ahmednagar. And major changes can be seen across in the life of Dairy Farmers.
Prabhat Dairy Limited is an integrated milk and dairy products company in India catering to institutional as well as retail customers. The Company produces fresh, dry, frozen, cultured and fermented dairy products, including pasteurized milk, flavored milk, sweetened condensed milk, ultra-pasteurized or ultra-high temperature (UHT) milk, yoghurt, dairy whitener, clarified butter (ghee), Cheese, Paneer, Shrikhand, milk powder, ingredients for baby foods, lassi and chaas.
Prabhat is India’s largest sweetened condensed milk manufacturer with supplies to leading Multinational and Indian Companies.
Corporate Comm India(CCI Newswire)
