New Delhi, October 26, 2015: Rajnigandha Silver Pearls, the popular mouth freshener brand from the multi-diversified conglomerate, Dharampal Satyapal Group (DS Group) is launching a new digital property called “Pearls of India”. The website endeavours to capture, in the form of videos, the selfless effort that many an Indian putsfor the benefit of society at large. The digital property aims to acknowledge the compassion and selfless care that makes the world around us a better place.It is an extension of the Rajnigandha Silver Pearls brand identity that revolves around goodness that lies within-which is also articulated through the tagline: ‘Achchai ki ek alag chamak hoti hai’.
Speaking on the launch of “Pearls of India”, Rajeev Jain, Assoc. Vice President (Marketing)-DS Group said, “As a brand, Rajnigandha Silver Pearls is committed to spreading the message of goodness and benevolence. The objective behind launching this digital website is to inspire others to follow examples of the good Samaritans in the country. It is also our way of celebrating any manifestation of kindness, big or small, in the world around us. Efforts like these must get their due recognition.”
The “Pearls of India” website is geared towards recognizing the effort and time that some common people of the country have investedin helping others. It seeks to showcase the altruism and noble kindness that is still present around through real-life stories. These stories will be putin an engaging video format by the company to generate greater interest andevery video will end with a call-to-action by the Rajnigandha Silver Pearls brand ambassador, Priyanka Chopra, inviting and inspiring viewers to share stories or tales of goodness that they have witnessed around them. The website will be live on 6th October, 2015.
Corporate Comm India(CCI Newswire)
