New Delhi, October 02, 2016: Raymond Apparel Ltd concluded their unique look of the day challenge campaign exclusively for the freshers of SRCC on Freshers day.
It was a challenge thrown at SRCC freshers to get styled with the most recent collections of Park Avenue, Parx, Park Avenue Women and Color Plus, get a professional photoshoot done at their campus itself. Thereafter the facebook likes decided the hottest and the coolest looks of the day. The brands launched and displayed their latest designs and got numerous trials living up to the expectations of the students. With a never before activation set up involving free trials, photoshoots with the aspiring models of the college and crowd sourced promotions, the campaign ramped up the SRCC Fresher’s day with glamour and excitement and music to find their look of the day. Two first year students – Aryaman and Anurima were selected as the winners who bagged the coolest and the hottest look of the day title along with opportunity to win free shopping experience at Park Avenue Stores and other exciting prizes.
GRC was the creative agency behind curating the entire 360 degree engagement campaign which infused excitement at SRCC Fresher’s day which gathered eye balls of more than a thousand students at the campus, got them free trials of the latest collection and gave the aspiring models a platform to explore their passion for photoshoots in front of the camera. The campaign was digitally linked to allow the loved ones and families to participate in the challenge to support their favourite participants.
Raymond is eyeing an excellent festive season and is aggressively marketing with such unique engagement activities to become the favourite brands among the Delhi student going crowd.
Corporate Comm India(CCI Newswire)
